How Coachella put the power of UGC livestreaming on display Case Study Tatiana Cirisano June 2023 YouTube Music Business Strategy Read the case study …
An AI-generated Drake and The Weeknd collab is shaking the music industry Case Study Mark Mulligan, Hanna Kahlert and Tatiana Cirisano May 2023 Music Read the case study …
Apple Music is winning over US 25-34s Case Study Kriss Thakrar and Tatiana Cirisano April 2023 Apple Spotify Music Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Tatiana Cirisano April 2023 Music Business Strategy Read the case study …
Artiphon’s Minibeats brings social music creation to Snapchat Case Study Tatiana Cirisano March 2023 Music Product Strategy Read the case study …
YouTube is paving a new music discovery pathway — will it work? Case Study Kriss Thakrar and Tatiana Cirisano January 2023 Music Read the case study …
Taylor Swift’s Midnights playbook for sustaining superstardom Case Study Tatiana Cirisano November 2022 Music Read the case study …
Inside the growing scene of neoperreo Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
A tale of two album releases Gunna and The Weeknd Case Study Mark Mulligan and Tatiana Cirisano August 2022 Music Read the case study …
How Epidemic Sound is reinventing production music Case Study Kriss Thakrar and Tatiana Cirisano July 2022 Music Business Strategy Read the case study …
Twenty One Pilots How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony Case Study Tatiana Cirisano January 2022 Music live streaming Live entertainment Read the case study …
Beatport A modern creator tools ecosystem Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Fender The journey from a vintage icon to a driver of modern music making Case Study Mark Mulligan, Kriss Thakrar and Tatiana Cirisano September 2021 Music Read the case study …
Splice Case Study Mark Mulligan and Kriss Thakrar September 2021 Music Justin Bieber AI Read the case study …
BTS BTS hit big with the most successful virtual concert yet Case Study Mark Mulligan, Karol Severin and Kriss Thakrar May 2021 Music concerts BTS Read the case study …
Splash / Tones and I Splash / Tones and I event showcases the future of artist-fan engagement Case Study Mark Mulligan January 2021 Music Sony Music lil nas x Read the case study …
Driift Driift creates a new vertically integrated approach to live performances Case Study Mark Mulligan December 2020 live music Music Product Strategy Read the case study …
BandLab BandLab taps the growing demand for creator communities Case Study Mark Mulligan November 2020 Music BandLab online publishing Read the case study …