Case Studies: AI

Crunchyroll is not a traditional streaming TV service. It is a fandom hub, with engagement touch points that encourage viewers to deepen their fandom. By providing ways to watch, play, listen, spend money, consume news, and participate in live events, Crunchyroll puts anime fans on a pathway to superfandom.

Founded in 2013, US-based music creator platform Splice has become one of themost recognisable brands in the creator tools space. Splice took the subscription access model for music sounds and samples to a global scale, both riding anddriving the creative trend towards sounds-based music production.