Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional free-to-air TV. Ultimately, these services must seek to establish themselves as credible alternatives to linear consumption.
Media Prima Berhad’s Tonton and Cinedigm’s various AVOD and AVOD hybrid services highlight the difficulties of navigating this balancing act between becoming commercial viable and competitively credible. The former is Malaysia’s first home-grown video service, which has transitioned into various subscription models since launch; the latter is a pioneer in offering niche video content to US consumers.
Companies and brands mentioned in this report: ABC on Demand, Access IT Digital Media Inc., Amazon Prime Video, BAMBU, BBC iPlayer, Cinedigm, CombatGO, Comcast, ComicBlitz, CONtv, Dailymotion, Disney, Docurama, Dove, DST, FutureToday, Gaiam Vivendi Entertainment, Guigo TV, JungoTV, LG, Media Prima Berhad, New Video, OONA TV, Pluto TV, Roku, Samsung, Singtel, STIRR, Technicolor, TiVo, Tonton, Twitch, Viewster, Vizio, XUMO, YouTube
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