Category: Marketing

The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Posted on 2nd April, 2020 by Alistair Taylor in All-star, Broadcasts, Bundesliga, College, College Eligibility, Console Gamers, Covid, Covid-19, Demand, Digital, Digital Pioneer, Draft, Draft Pick, Draft Prospects, Draftee, E-sports, Entertainment, ESports, Fans, Fox, Fox Sports, FS1, Health Risk, Innovation, IRacing, Live Sports, Madden, March Madness, Media Landscape, MLB, Nascar, NBA, NBA Playoffs, Networks, Nfl, Nfl Combine, NFL Draft, Nfl Madden, NHL Playoffs, Pandemic, Pay Tv, Peak Attention, Postponement, Pro Day, Rights Holders, Scouts, Season, Senior Bowl, Social Distancing, Sports Fans, Supply, Ultras, Video Conference and Virus

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23rd to 25th…

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Olympics Postponement: The Sports Media Landscape of COVID-19

Posted on 26th March, 2020 by Alistair Taylor in Advertising Revenue, Broadcasters, Business Model, Comcast, Covid, Covid-19, D2C, DAZN, Digital Engagement, Direct-to-consumer, Discovery, E-sports, Economic Downturn, EFL, Eleven Sports, English Premier League, FA, Film Library, Financial Viability, Free To Air, FTA, Gallagher Premiership Rugby, Gaming, Governing Bodies, IOC, Live Sports, NBA, Nbcuniversal, Olympics, Overextension, Pandemic, Pay Tv, Peacock, Post-linear Sports, Postpone, Recession, Rights Acquisition, Rights Holders, Rugby Union, Scripted Drama, Sports Industry, Sports-centric, Streaming Services, Svod, Tokyo 2020, Tokyo 2021, Tokyo Summer Olympics, UEFA, UEFA Euro 2020, Utah Jazz, Value Proposition, Wage Cuts, World Athletics, WSL and WWE

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented…

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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Altered Carbon: Tracking Fandom into the Future

Posted on 6th March, 2020 by Hanna Kahlert in Ads, Advertising, Altered Carbon, Baby Yoda, Fandom, Fandom Insight, Marketing, Marketing Funnel, Metrics, Netflix, The Mandalorian, The Mandalorian Ratings, Tracking Fandom, TV, TV Show Fandom, TV Shows, Video Advertising and Video Advertising Revenue

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an…

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Tale of the Tape: UFC or Bundle Driving ESPN+ Adoption?

Posted on 11th February, 2020 by Alistair Taylor in Adoption, Binge Viewing, Bundle, Cord-cutters, D-Day, D2C, Digital Pay-TV, Direct-to-consumer, Disney, Earnings Call, Espn, Exclusive Distribution, Financials, Friends, Houston Rockets, Hulu, Live News, Live Sports, Market Fragmentation, Marvel, Mcgregor, MLB, MMA, NBA, Netflix, Nfl, NHL, Pay Tv, Peak Attention, Premium Domestic Sporting Rights, Sporting Rights, Subscriber Based, Subscribers, Subscription Video On Demand, Svod, The Office, Ufc, Walt Disney and WAUs

Walt Disney’s pureplay sports streaming service ESPN+, which launched back in April 2018, has surpassed 7.6 million paid subscribers, Disney’s chief executive Bog Iger reported during last week’s earnings call.…

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Brand Strategy: Choose the Koalas

Posted on 29th January, 2020 by Hanna Kahlert in Brand Building, Brand Equity, Brand Loyalty, Brands, Climate Change, Consumer Behaviour, Consumer Data Analysis, Consumer Insight, Market Saturation, Market Shares, Market Strategy, Marketing, Strategic Pivot and Strategy

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability and…

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