Blog - Page 49

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Did independents really do three times worse than the majors in 2021?

Mark Mulligan

22 Mar 2022

Music Business Strategy

Today, the IFPI released its estimates for the global recorded music market, with reported revenues of $25.9 billion. Last year, the IFPI estimated global revenues to be $21.6 billion (note that the IFPI retrospectively changes its historical figures every year, but you can see its actual 2020 figur...

Recorded music market shares 2021 – Red letter year

Mark Mulligan

18 Mar 2022

Record music market global music revenues label trade revenues 2021

We suggested back in 2020, that 2021 was going to be a strong year for the recorded music market. As it turns out, 2021 was the fastest growing year in living memory, with growth across most formats, contrasting strongly with 2020 when streaming was the only growth segment.

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The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

live audio Amazon audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity, sparked a unique interest in this format, inspiring other companies to launch similar services.

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What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Fandom Social media creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to...

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Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

Facebook Meta metaverse

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial stages would likely allow users to bring their existing NFTs on the platform, and later on, poten...

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Why MGM is so important to Amazon Prime Video

Tim Mulligan

15 Mar 2022

Metro Goldwyn Mayer (MGM) Amazon Prime Amazon Prime Video

In the absence of any last minute objection from EU regulators today, Amazon’s $8.45 billion acquisition of film studio MGM will be approved this month, pending the outstanding US Federal Trade Commission’s ruling on whether the deal violates anti-trust law that will be decided later this month.

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Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

Karol Severin

11 Mar 2022

regulation Russia China

Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete games – instead the industry is turning towards a set-up, where access to games is more c...

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Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

TikTok Social media Creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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Why Dolly Parton may want to wait before selling her catalogue

Mark Mulligan

10 Mar 2022

Music Cultural trends

In a recent interview with the BBC, Dolly Parton said that she is considering selling her publishing catalogue, stating that she would simply launch a new publishing company and start all over again. On the one hand, this is not the first time she has publicly pondered the move (the first time was i...

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Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

Radio Podcasts Audiobooks

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced by streaming platforms.

Cover image for Spotify’s Car Thing has radio listening in its sights

Why Netflix is now doubling down on non-video content

Tim Mulligan

8 Mar 2022

Netflix Next Games Trivia Quest

Last week was a big week for Netflix’s future-proofing strategy. On March 1stit announced its decision to acquire Finnish games publisher Next Games for €65 million (USD $70 million). Next Games publishes and operates mobile games focused on driving social fandom.

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“Creativity has no genre”: What it takes to make it in music

Hanna Kahlert

8 Mar 2022

women in music international womens day music industry

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and beyond.

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Epic Games, Bandcamp, and fandom for the ‘me’ generation

Mark Mulligan

3 Mar 2022

Music Games Cultural trends

Honestly, it has been a struggle to find the inspiration to write a blog post about the music industry, considering what is going on in the world at the moment. But along came this story, which is eye opening enough to put virtual pen to paper: Epic Games buys Bandcamp.

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Webinar: Games companies’ video opportunity

Karol Severin

3 Mar 2022

webinar games video Creators

Traditionally, games companies predominantly used games video for marketing purposes. This made perfect sense in the era of unit sales and early-adoption stages of games-related video. Today, 30% of console gamers view games-related videos every month.

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Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

Social media TikTok digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news has emerged of the situation, an interesting phenomenon has become clear: while robust reportin...

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Non-music companies should be taking notes from the music marketing playbook

Ashleigh Millar

2 Mar 2022

Social media SVOD Marketing

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists, songwriters, and producers alike.

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The Oscars in 2022 – Attempting to hold the line against digital disruption

Tim Mulligan

1 Mar 2022

Online video Oscars Film

The 94thAcademy Awards are only 26 days away, and the long-established hype machine for promoting the Oscars, as they are popularly known, is well underway. Arguably, as the first Oscars post-pandemic (where the pandemic has been side-lined in favour of a resumption of post-lockdown life), the movie...

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The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

Podcasts spotify podcasts Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives rather than audience demand.

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If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

diversity women in music gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle ...

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Reflections from PG Connects London 2022

Karol Severin

25 Feb 2022

PG Connects industry events Games industry

PG Connects London 2022 was the first in-person games industry event that I attended in over two years. Having spent the best part of the pandemic on Zoom, which quickly blurred the lines between a call and an event, walking into a physical venue was truly reinvigorating.

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