The MIDiA Blog: The Definitive Take On Digital Content

Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Posted on 13th December, 2018 by Mark Mulligan in Bhangra, Brazil, China, Colombia, Egypt, Emerging Markets, Guru Randhawa, India, J Balvin, Luis Fonsi, Mexico, Nigeria, Pewdiepie, Reggaeton, Russia, Spotify, T-series, Thailand, The Philippines and Turkey

Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series…

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Sport1 To Drop US-centric Channel in Favour of Esports

Posted on 5th December, 2018 by Alistair Taylor in Addressable Audience, Audience Demographics, Broadcaster, Cord Cutting, DAZN, ESports, Fragmented Market, Germany, KEK, Market Share, MLB, NBA, Netflix, Nfl, NHL, Niche Sports, OTT, Pay Tv, Premium Right, Rights Bubble, Rights Holders, Sport1, Sports Rights, Strategy, Streaming Insurgents, Survey Data, Svod, Us Sport and Weekly Active Usage

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany,…

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