The MIDiA Blog: The Definitive Take On Digital Content

Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on 17th April, 2019 by Mark Mulligan in Ad Supported, Ad Supported Strategy, Ad Supported Streaming, Amazon, Amazon Ad Revenues, Amazon Ad Strategy, Amazon Music Unlimited, Amazon Prime Music, Amazon Prime Video, Facebook, Facebook Ad Revenue, Free Streaming, Freemium, Freemium Music, IMDB Freedive, Radio, Spotify, Spotify Ad Supported, Tech Major Ad Revenue, Tech Majors, TV and Video

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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CAN DISNEY DO A HULU?

Posted on 12th April, 2019 by Alistair Taylor in 21st Century Fox, Brand Equity, Disney, Disney Streaming Services, Intellectual Property, International Rollout, Market Saturation, Netflix, Paid Subscribers, Pay-Tv Secular Decline, Subscribers, Substitutive Service and Wau

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12th 2019 launch. Disney+ will be an ad-free subscription launching…

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