The MIDiA Blog: The Definitive Take On Digital Content

Event Postponed

Posted on 17th October, 2018 by Mark Mulligan

Just to confirm that tonight’s MIDiA Event is not taking place. The event has been postponed and we will announce the new date shortly

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Is Rugby in a state of crisis?

Posted on 12th October, 2018 by Alistair Taylor in Audience Reach, Consumer Behaviour, CVC, DAZN, Debt, Digital Content, Digital Rights, Diversify Revenues, European Champions Cup, Gallagher Premiership Rugby, Guardian, Heineken, Mobile Consumption, Natwest, Nfl, Pay Tv, RBS, Rights Holders, Rugby, Six Nations, Sponsorship, Strategy, Streaming, Svod, The Rugby Paper and Valuation

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship…

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Advertising Week New York: The Dynamic, the Dead and the Dangerous

Posted on 9th October, 2018 by Georgia Meyer in Activist Brands, Advertising, Brand Values, Colin Kaepernick, Customer Journey, Digital Consumers, Disruption, Hulu, Linear Tv, Marketing Funnel, Nike, R/ga, Smirnoff, Spotify, Tivo, TV Audiences and Tv Campaigns

Notoriously overwhelming, this week’s AWNY ramped activities up even further, expanding the number of stages from 8 to 12. A disorientating amount of content to navigate and a somewhat amusing…

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