The MIDiA Blog: The Definitive Take On Digital Content

YouTube And Latin America Are Taking Over The World

Posted on 20th July, 2017 by Mark Mulligan in 1 Billion Streams, 2 Billion Streams, Adele, Brazil, Charlie Puth, Despacito, Ed Sheeran, Gangnam Style, Justin Bieber, Latin America, Luis Fonsi, Mexico, Psy, See You Again, Shakira, Shape Of You, Streaming, Vevo, Wiz Khalifa and Youtube

Unless you have been on Mars for the last couple of days you will have seen the news that Luis Fonsi’s ‘Despacito’ has become the most streamed track in history…

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The Art of Windowing: Why 4:44 is a Different Kind of Exclusive

Posted on 5th July, 2017 by Zach Fuller in 4:44, Apple Music, Beyonce, Chance The Rapper, Colouring Book, Frank Ocean, Jay Z, Jimmy Iovine, Kanye West, Lemonade, Music Streaming, Spotify, Streaming, Streaming Exclusives, The Life Of Pablo, Tidal, Universal and Windowing

For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising…

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