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Latest Blog Posts

Quick Take: Frustrate and Destroy – YouTube’s Frontloaded Strategy

Posted on: 23rd March, 2018

Listen to any music streaming debate and it will not be long before you the value gap discussion regarding YouTube is brought up. It is a point MIDiA has discussed…

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The Spotify Numbers You Won’t Have Seen

Posted on: 23rd March, 2018

One of the core values that we deliver to our clients at MIDiA Research is finding the ‘third number’— the data point that wasn’t reported by a company but that…

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Research & Analysis

MIDiA Research is a new generation of research service focused solely on the digital content economy. Unlike generalists we focus solely on the intersection of technology and media with expert analysts covering music, video and mobile content, and paid content strategy. We believe that high quality analysis and data should be available to all, not just the biggest companies with the biggest research budgets.. One annual payment unlocks unlimited access to reports, data, analysis and insight. We don't provide run-of-the-mill data narrative, but instead unique insight into why trends are occurring, where they will go and how you need to respond.


We help the world's leading media and technology companies profit from digital content with impactful consulting and cutting edge insight. We work right up to the c-suite, from early stage start ups to global leaders, always ensuring we deliver evidence-based, actionable advice that helps our clients drive scale, revenue, differentiation and competitive edge. Our clients trust us with their strategy and data because they know we deliver them results.

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All of our research is grounded in comprehensive proprietary data sets that are available to all our data subscribers. These include: market forecasts that tell you where markets are heading and what the scale of the opportunity is; consumer surveys and segmentation schemes that deep dive into consumer behaviour and attitudes; market models that quantify business models and revenue flows; tracking studies that map emerging marketplaces.

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