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Latest Blog Posts

The Future of Artist Marketing Is Multivariate Testing via Playlists

Posted on: 18th April, 2019

Artist marketing remains a costly and often thankless endeavour. Inclusive of artists and repertoire, record labels spent approximately $1.6 billion on marketing in 2017 with 73% of that ($1.2 billion)…

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Posted on: 17th April, 2019

Amazon is reportedly close to launching an ad supported streaming music offering. Spotify’s stock price took an instant tumble.But the real story here is much bigger than the knee-jerk reactions of…

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