MIDiA Blog - Page 30

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Finding the third way for video monetisation

Cover image for Finding the third way for video monetisation

Tim Mulligan

2 Mar 2023

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in the major English speaking markets in Q4 2019 (Source: MIDiA Research quarterly consumer surveys))...

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The way AI isn’t used will have a bigger impact on music than how it is used

Cover image for The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans ar...

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YouTube Music’s podcast launch reveals competitive agenda with Spotify

Cover image for YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube available on its music streaming platform.

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AI accelerationism spells the end of digital entertainment’s golden era

Cover image for AI accelerationism spells the end of digital entertainment’s golden era

Hanna Kahlert

1 Mar 2023

Media and Marketing

Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video are trying to fix .

min read

Not everyone can be a winner in the FAST gold rush

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Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST) is becoming a necessity for video services whose strategy of spending big on exclusive content to ...

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Is the quality of games going down?

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Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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YouTube’s new king must reclaim the title of social video’s great innovator

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Ben Woods

23 Feb 2023

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling like an incumbent.

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Should streaming take a cue from TikTok’s revamped creator program?

Cover image for Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The issue, he explained, was that the pool of funds was static — so the more that TikTok’s creator...

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Authenticity in the West versus artificiality in the East

Cover image for Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partn...

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Music creators and independent labels – have your voice heard!

Cover image for Music creators and independent labels – have your voice heard!

Mark Mulligan

23 Feb 2023

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring what it means to be a label and a creator in today’s fast-changing and challenge-strewn music bu...

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It is time for video to seize the emerging monetisation opportunities of streaming TV

Cover image for It is time for video to seize the emerging monetisation opportunities of streaming TV

Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

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Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify...

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Are subscriptions the future of social apps?

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Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at al...

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Filling music streaming’s Disney+-shaped hole

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Mark Mulligan

21 Feb 2023

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not b...

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

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Srishti Das

17 Feb 2023

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

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Why the ‘Game Pass cannibalising games sales’ story does not change anything

Cover image for Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of their addition on Game Pass.

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Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Cover image for Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite not having a clear podcast strategy (MIDiA Research Consumer Survey Q4 2022).

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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Cover image for Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an addit...

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Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

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Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that ad spots during the game cost circa $7 million per 30 seconds.

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