MIDiA Blog - Page 29

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Is the quality of games going down?

Cover image for Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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YouTube’s new king must reclaim the title of social video’s great innovator

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Ben Woods

23 Feb 2023

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling like an incumbent.

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Should streaming take a cue from TikTok’s revamped creator program?

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Tatiana Cirisano

23 Feb 2023

Music streaming

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The issue, he explained, was that the pool of funds was static — so the more that TikTok’s creator base grew, the less everyone made.

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Authenticity in the West versus artificiality in the East

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Ashleigh Millar

23 Feb 2023

artificial intelligence

virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partner (although this detail was conveniently placed in a hard-to-read area of the video).

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Music creators and independent labels – have your voice heard!

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Mark Mulligan

23 Feb 2023

Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring what it means to be a label and a creator in today’s fast-changing and challenge-strewn music business.

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It is time for video to seize the emerging monetisation opportunities of streaming TV

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Tim Mulligan

23 Feb 2023

Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

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Annie Langston

22 Feb 2023

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify, which acquired sports and pop-culture-focused network The Ringer in 2020.

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Are subscriptions the future of social apps?

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Hanna Kahlert

22 Feb 2023

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at alternatives.

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Filling music streaming’s Disney+-shaped hole

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Mark Mulligan

21 Feb 2023

Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not before becoming a major market player and changing the way in which the industry thinks about developing streaming shows.

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

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Srishti Das

17 Feb 2023

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

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Why the ‘Game Pass cannibalising games sales’ story does not change anything

Cover image for Why the ‘Game Pass cannibalising games sales’ story does not change anything

Karol Severin

16 Feb 2023

games subscriptions

This week it has been reported that the Competition and Markets Authority (CMA) report includes Microsoft sharing that its “ internal analysis shows a decline in base game sales following 12 months of their addition on Game Pass.

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Is it goodbye to Google Podcasts? How YouTube’s podcast takeover has begun

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Annie Langston

15 Feb 2023

Google Podcasts

One of our 2023 predictions is that YouTube will become a key player in the podcast market. YouTube is now the top podcast platform at 49% monthly penetration — compared to Spotify at 41% — despite not having a clear podcast strategy (MIDiA Research Consumer Survey Q4 2022).

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Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Cover image for Love is (not) sharing a password: Why Netflix’s crackdown on account sharing is a longer-term gamble

Hanna Kahlert

15 Feb 2023

Media and Marketing

Audience Insight

After a successful trial in Latin America, Netflix is planning to roll out its solution to account sharing worldwide over the next year, called ‘ paid sharing ’. For every user on an account who does not share the same IP address as the account holder, the account holder will be charged an additional fee, and that user will get their own login.

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Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Cover image for Amazon’s bid for MX Player is the beginning of a new wave of video streaming M&A

Tim Mulligan

15 Feb 2023

Amazon Prime Video

On February 10thit was revealed that Amazon is in talks with the rapidly growing India streaming service, MX Player . The service is majority owned by The Times Group and is now one of India’s largest internet video platforms MX player is a regional offering with a key focus on India.

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Blue ticks and adverts and meta (AI)!

Cover image for Blue ticks and adverts and meta (AI)!

Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that ad spots during the game cost circa $7 million per 30 seconds.

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At the Grammys and Super Bowl, the last hurrah of the mainstream era

Cover image for At the Grammys and Super Bowl, the last hurrah of the mainstream era

Tatiana Cirisano

14 Feb 2023

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait is almost over”, Apple Music’s Ebro Darden teased in promotions leading up to the big night, and the wait simply being over arguably mattered more than whatever Rihanna decided to do onstage.

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Independent labels and distributors: take our survey!

Cover image for Independent labels and distributors: take our survey!

Mark Mulligan

13 Feb 2023

Independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to take the total market and remove the majors’ revenues from that.

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With its Australia experiment, TikTok gives the music industry the ultimate test

Cover image for With its Australia experiment, TikTok gives the music industry the ultimate test

Tatiana Cirisano

9 Feb 2023

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the music industry (meaning labels and publishers) gains.

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How radio broadcasters can become key players in the podcast market chessboard

Cover image for How radio broadcasters can become key players in the podcast market chessboard

Annie Langston

8 Feb 2023

Last week, Spotify announced an exclusive podcast deal with journalist Louis Theroux , one of BBC’s most notable personalities. Theroux is the latest radio talent to make the move to podcasting, which has become radio’s younger, cooler sibling.

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Disney versus Netflix – a tale of two contrasting commissioning strategies

Cover image for Disney versus Netflix – a tale of two contrasting commissioning strategies

Tim Mulligan

7 Feb 2023

video commissioning

streaming TV commissioning

Disney commissioning

Tomorrow Disney announces its Q1 FY23 earnings results (calendar Q4 2022). Investors will be looking to see continued momentum from the world’s largest direct-to-consumer service (as of Q2 2022) in response to Netflix’s strong Q4 22 results last month.

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