MIDiA Blog - Page 63

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why the struggle of small venues will affect the entire music industry

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Mark Mulligan

11 Sep 2020

Prior to the dislocation caused by the pandemic, live music operated with a structure that gave artists a clear sense of where they were in their careers and where they could aim for next. Small clubs represented the starting point, before moving up a ladder of venue sizes to theatres, arenas and st...

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Take part in MIDiA’s electronic music producer survey!

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Mark Mulligan

10 Sep 2020

MIDiA is currently fielding a survey aimed at electronic music producers. It takes about ten minutes to complete and there is a $/€/£50 voucher for every tenth participant. We will also send you a synopsis of the results.

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Jack Ryan and the trinity of awareness, viewing, and fandom

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Tim Mulligan

10 Sep 2020

In a locked-down world now dominated by home entertainment, the traditional video streaming subscription giants Netflix and Amazon are up against direct-to-consumer (D2C) entrants Disney+, Apple TV+, HBO Max and Peacock domestically.

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Clash of brands: Should Microsoft and Walmart purchase US TikTok?

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Hanna Kahlert

7 Sep 2020

In the wake of US President Trump’s announced impending ban on TikTok parent company ByteDance, the future of the app – and its 100 million US active users – has been the subject of high-stakes speculation.

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Where did Disney and Live Nation’s missing $10 billion go?

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Mark Mulligan

4 Sep 2020

In both economic and pandemic terms, we are in a relatively quiet period compared to the first half of the year. COVID-19 is at much lower levels in most countries and there are multiple sectors, such as housing and auto, that are reporting booms.

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Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

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Karol Severin

4 Sep 2020

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not necessarily ‘the song’, but of ‘ listening to a song’ .

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Is HBO Max about to disrupt Netflix domestically with relevant scripted drama?

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Tim Mulligan

3 Sep 2020

Streaming video

When Warner Media executives commissioned the retro gothic horror original Lovecraft Country for its new flagship streaming service HBO Max, they could not have imagined just how on message the show would prove to be.

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Wanda Sports Group’s financials highlight long-term impact of live hiatus

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Alistair Taylor

3 Sep 2020

Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of decreasing revenues , following its disappointing Q1 results which saw a 26% year-on-year (YoY) dec...

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Does Apple and augmented reality equal Apple TV+ 2.0?

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Tim Mulligan

28 Aug 2020

Bloomberg announced on Wednesday that Apple is planning to integrate augmented reality (AR) into its video subscription service Apple TV+.The new feature will debut next year and allow viewers to access optional AR content – such as characters and objects from Apple TV+ shows – through their iPh...

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Who will own the virtual concert space?

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Mark Mulligan

28 Aug 2020

2020 will go down as a rough year for many artists, largely because of the income they lost when live ground to a halt. Unfortunately, the live music sector is still going to be disrupted in 2021 and it may take even longer for the sector to return to ‘normal’.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

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Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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The post-peak Twilight Zone: A defining cultural trend of uncertainty

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Hanna Kahlert

24 Aug 2020

It has been eight months since the onset of the global coronavirus pandemic which has created an unprecedented global socio-economic crisis. As Wuhan residents are beginning to attend music festivals once more and UK consumers are incentivised to uplift their local restaurants with the “eat out to...

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Epic Games takes on the media giants in #freefortnite fiasco

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Karol Severin

21 Aug 2020

Conflict between the gaming world and the tech giants erupted last Thursday, with Fortnite being removed from the App Store and Play Store, two lawsuits being registered, and a (niche) viral outbreak of Epic Games’ #freefortnite campaign.

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MIDiA’s UK video consumer deep dive Q2 2020 report

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Tim Mulligan

20 Aug 2020

Streaming video

MIDiA Research has published its Q2 2020 UK Video Consumer Deep Dive report, with an update on where the leading streaming services are and how they have adapted to the ongoing disruption wrought by COVID-19.

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COVID fallout: BBC no longer considers UK Athletics value for money

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Alistair Taylor

19 Aug 2020

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty has been athletics, which saw its largest engagement driver and the ‘greatest show on earth...

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Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

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Alistair Taylor

19 Aug 2020

Universal platform

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game mode has been a breakthrough for the platform ever since it was released.

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Facebook’s “Reels” bid to move into TikTok gap will fail

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Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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What AWAL’s $100k artists mean for the streaming economy

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Mark Mulligan

14 Aug 2020

Kobalt’s AWAL division announced that‘hundreds of its artists have reached [the] annual streaming revenue threshold [of $100,000]’ . Make no mistake, this is major milestone for a record label that has around 1% global market share.

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The Song Economy Part 3 – creating in the song economy

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Keith Jopling

13 Aug 2020

In ‘ The Song Economy is just getting started ’ I looked at how major catalogue songs such as Journey’s Don’t Stop Believin’, Toto’s Africa and Mariah Carey’s All I Want For Christmas Is You had all spent many years accumulating streams (audio and video), radio plays and ultimately for...

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Apple to launch subscription bundle – we called it!

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Mark Mulligan

13 Aug 2020

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come out that Apple is working on ‘ Apple One’ – a multi-genre subscription bundle that will includ...

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