MIDiA Blog - Page 80

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Airbnb Making Content for Apple Is Radical

Georgia Meyer

30 Apr 2019

Media and Marketing

On 24th April Reuters broke the news that Airbnb is creating a docuseries (“Home”) for Apple’s upcoming streaming service. Over on Amazon Prime Video’s Direct service, Jaguar, Lexus and Shell have all uploaded branded entertainment documentaries available for Amazon Prime Video subscribers to watch.

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US Cord Cutting Full-Year 2018: Transition Uptake

Cover image for US Cord Cutting Full-Year 2018: Transition Uptake

Hanna Kahlert

30 Apr 2019

This article is derived from MIDiA’s US Cord Cutting Full Year 2018 report. Cord cutting is now an established part of the US pay-TV landscape, illustrating the impact of streaming video on demand (SVOD) and changing consumer habits globally.

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Creator Support: A New Take on User Centric Licensing

Cover image for Creator Support: A New Take on User Centric Licensing

Mark Mulligan

26 Apr 2019

artist streaming income

User-centric licensing (i.e. stream pay-outs based on sharing the royalty income of an individual user split across the music they listen to) has stimulated a lot of debate. I first explored the concept of user-centric licensing back in 2015 and stirred up a hornet nest, with a lot of very mixed feedback.

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Free Streaming Goes to Voice: Should Radio Companies Be Worried?

Zach Fuller

25 Apr 2019

amazon streaming strategy

radio disruption

History doesn’t repeat itself. It does, however, rhyme. Amazon have followed up the announcement of its free music streaming service by elaborating on its integration into Alexa and its Echo device. Not coincidentally, Google swiftly followed suit by announcing a similar service.

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Luminary Media Bets Big on Ad-Free Podcasts

Georgia Meyer

24 Apr 2019

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content to users for $8 per month.

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Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Cover image for Voice Control: Smartphones, In-Home Speakers, and the Digital Attention Economy

Hanna Kahlert

24 Apr 2019

Digital economy

This article is derived from MIDiA’s Voice Market and Behaviour Trends Overview report. The use of voice command continues to be niche, with overall consumer penetration at a mere 9%. Predominantly that usage is on smartphones, with “asking for directions” one of the key use cases.

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Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Tim Mulligan

23 Apr 2019

direct-to-consumer

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator at $15 billion.

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Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Cover image for Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Alistair Taylor

23 Apr 2019

Canal Plus Group

carriage partnerships

d-day for sporting rights

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons.

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The Future of Artist Marketing Is Multivariate Testing via Playlists

Zach Fuller

18 Apr 2019

playlists streaming

Artist marketing remains a costly and often thankless endeavour. Inclusive of artists and repertoire, record labels spent approximately $1.6 billion on marketing in 2017 with 73% of that ($1.2 billion) being spent by majors.

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Amazon’s Ad Supported Strategy Goes Way Beyond Music

Cover image for Amazon’s Ad Supported Strategy Goes Way Beyond Music

Mark Mulligan

17 Apr 2019

ad supported strategy

ad supported streaming

Amazon is reportedly close to launching an ad supported streaming music offering . Spotify’s stock price took an instant tumble. But the real story here is much bigger than the knee-jerk reactions of Spotify investors.

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Profiling the Live Consumer: Streaming and the Live Music Business

Cover image for Profiling the Live Consumer: Streaming and the Live Music Business

Hanna Kahlert

17 Apr 2019

Experience economy

festival market

This article is derived from MIDiA’s Profiling the Live Consumer report, available to subscribers here . For more information about this report, email stephen@midiaresearch.com . The power balance in music has swung from recorded to live, but will it stay? Live productions have been the prime revenue pusher for the music business since peer-to-peer (P2P) downloading undermined the inherent value of recorded catalogue in the mid-2010’s.

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Four Principles for Marketeers to Achieve Business Growth

Cover image for Four Principles for Marketeers to Achieve Business Growth

Georgia Meyer

16 Apr 2019

business growth

Digital economy

The ascent of the digital content economy has wrought radical change to marketing principles, the consequences of which have not yet been sufficiently internalised in marketing strategy and tactics. MIDiA Research has published a report detailing four principles that will equip marketeers with the mindset and tools to achieve business growth via successful marketing in the rapidly evolving digital economy.

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Last Call for Our Artist Survey

Mark Mulligan

15 Apr 2019

This is your last chance to take part in our global artist survey - we are closing the survey this Friday (19th April). As a reminder: In partnership with independent distribution company Amuse, MIDiA Research is undertaking a detailed study of the music artist landscape.

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Snapchat Announces Ad Business but Is It Time Up for Third-Party Targeting?

Georgia Meyer

15 Apr 2019

Media and Marketing

On Thursday 4 th April 2019 Snap Inc, which owns Snapchat, announced that it is building a mobile ad network. The announcement came at its first ever partner conference, akin to – but much smaller than – the developer conferences run by Facebook, Google and Apple each year.

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Can Disney do a Hulu?

Alistair Taylor

12 Apr 2019

21st Century Fox

Disney finally unveiled to investors during a presentation yesterday its much anticipated direct-to-consumer (DTC) streaming service Disney+, announcing a November 12 th 2019 launch . Disney+ will be an ad-free subscription launching in the US at $6.

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The Limitations of Music Streaming’s Globalising of Revenue

Zach Fuller

12 Apr 2019

music catalogue

Music streaming

One of music streaming’s great promises is that it creates a more globalised industry. In many ways it is delivering: revenues are rising in markets previously deemed problematic to conduct business within and domestic markets are now flooding with languages other than English—both in no small part down to streaming.

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Spotify, the Decline of Playlists and the Rise of Podcasts

Cover image for Spotify, the Decline of Playlists and the Rise of Podcasts

Mark Mulligan

11 Apr 2019

curated playlists

The following is a small excerpt from MIDiA’s forthcoming third edition of its ‘landmark State of the Streaming Nation’ report. For more information about this report email stephen@midiaresearch.

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Netflix and the Value Add in Content Partnerships

Tim Mulligan

9 Apr 2019

Netflix’s Q1 2018 earnings release next week will be closely scrutinised by investors and industry competitors alike for some reassurance over the ever-increasing content obligations being assumed by the world’s leading subscription video on demand (SVOD) service.

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Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Cover image for Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Georgia Meyer

9 Apr 2019

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy fit for 2019.

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Quick Take: Spotify’s Throwback Hub and the Future of the Album

Zach Fuller

4 Apr 2019

Music streaming

Throwback Thursday, one of Spotify’s most popular features, has been expanded into a new Throwback hub. Launching initially with 30 playlists and described by Austin Daboh, Head of Music Culture & Editorial at Spotify, as being “a permanent home for our main nostalgia brand”, the announcement is a subtle yet defiant statement against the format playlists are set to usurp: the album.

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