Blog - Page 79

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Sports fans consumer trends 2019

Hanna Kahlert

4 Sep 2019

Fans Media and Marketing Sports

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, ' Sports Fans Consumer Trends 2019 ' by Alistair Taylor. Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propos...

Starz to increase brand presence with AT&T carriage deal

Amanda Stears

3 Sep 2019

Pay TV Starz Media and Marketing

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear and HD channels, On-Demand, HD On-Demand and online services.

YouTube returns to its roots by making originals free

Amanda Stears

30 Aug 2019

AVOD Video subscriptions YouTube

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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Yao Ming 2.0: NBA and House of Mouse – Who needs who more?

Alistair Taylor

30 Aug 2019

Media and Marketing Sports Disney

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to take on streaming incumbent Netflix both domestically and internationally by presenting a unique opportunity ...

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Summer Report Highlights

Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway.

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Spotify and the car: Old world, new tech

Zach Fuller

29 Aug 2019

music streaming strategy Spotify Marketing Strategy

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride', emphasises the ‘soundtrack to your life’ element of the company as well as the proclivity of users to listen all the way through songs while driving compar...

Hasbro and the lure of Peppa Pig

Tim Mulligan

29 Aug 2019

Hasbro Netflix Peppa Pig

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of thedirect-to-consumer big bang moment of 2019.

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Streaming needs to worry about a global recession – but perhaps not as much as cable

Hanna Kahlert

27 Aug 2019

cultural insight Media Streaming

Last week MIDiA’s Mark Mulligan overviewed how, in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable, services like Netflix and Spotify would likely lose out quickly as consumers rush to minimise ...

Anyone order latency? Mediaset falls at the first hurdle

Alistair Taylor

23 Aug 2019

Strategy telco Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency issues and Smart TV distribution plagued the streaming services broadcast, with complaints gal...

Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Take Five Cultural trends

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings career.

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Why Spotify and Netflix need to worry about a global recession

Mark Mulligan

23 Aug 2019

economic downturn global recession Media

A growing body of economists is becoming increasingly convinced thata global recession is edging closer (per CNN ).The last time we experienced a global economic downturn was the 2008 credit crunch. Although the coming recession will likely be a bigger shock to the global economy, it nonetheless giv...

What happens when Tencent owns 10% of UMG?

Zach Fuller

22 Aug 2019

Innovation umg music industry

To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the company regularly proving sceptics wrong through its ability to consistently retain the largest ...

UK Baby Boomers are growing binge watchers

Amanda Stears

21 Aug 2019

binge watch cord cutters linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and Gen Z are still at the forefront of the binge-watching trend, baby boomers recorded a 70% growth in binge watching from 18% in Q2 2018 to 31% in Q...

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Quick Take: This is how much TV show brands are diverging between linear and streaming

Karol Severin

20 Aug 2019

index Media Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awarenes...

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The global rise of brand-agnosticism

Hanna Kahlert

20 Aug 2019

brand loyalty Marketing Media

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

Take Five (The big five stories and data you need to know)

Mark Mulligan

19 Aug 2019

Take Five Cultural trends

Spotify, price hike: Pricing is streaming’s big problem. With premium revenue growth set to slow and ARPU declining due to family plans, discounts, bundles etc., the business needs another way to drive revenue.

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CBS, Viacom, and media mergers: Is it different this time?

Zach Fuller

15 Aug 2019

CBS Disney Media

Media mergers have a storied history, and one that is often not too positive. Whether it is Time Warner or AOL, talk of synergies often fades when confronted with consumer appetite – but at the risk of sounding like a broken record, perhaps it is worth considering how this time it may be different.

Demographic cliff: Is gaming sports’ biggest problem?

Alistair Taylor

14 Aug 2019

esports Fandom FIFA

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content? MIDiA argues: both.

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Podcasts are capturing children's attention

Amanda Stears

14 Aug 2019

Podcasts Audio audio strategy

With Disney’s latest announcement of a bundle deal for Disney+, Hulu and ESPN+, the video streaming landscape just got more intensely competitive for both consumers and content providers alike. For OTT providers, the ability to retain customers has become just as vital as acquiring new users – N...

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Take Five (The big five stories and data you need to know)

Mark Mulligan

12 Aug 2019

Take Five Business Strategy

Apple ups its artist analytics but do artists care? Kobalt and Spotify both helped reshape the music industry’s understanding of what role data should play and how it should be presented. Apple announced its Apple Music for Artists (AMFA) is coming out of beta with a whole host of cool dashboards ...

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