Marketing Strategy

Social platform user behaviour
Q3 2024

Cover image for Social platform user behaviour
Hanna Kahlert
Competition among social platforms is intensifying, with attention largely saturated and new regulations poised to upset the balance of power among incumbents. While growth is left in the overall market, it will largely be driven by YouTube and a cohort of smaller disruptor platforms – with fragmentation happening as these disruptors begin to eat...
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