Reports: Marketing Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Subliminal marketing in the social era
MIDiA Consulting looks forward to 2022
Looking forward and back: Why song interpolations reflect a new music industry outlook
Out with viral, in with niche: TikTok’s impact on music changes form
Games worlds Assessing audience reach, value and relevance
The attention economy after the lockdown boom
Why Adele is Bond and BTS is Squid Game
HBO Max bets on prestige programming and fandom to drive its European rollout
Is live-stream composition the new formula for a hit album?
Games discovery and conversion Navigating between generations in the 2020s
Music creator tools forecast Moving towards a hybrid future
Quick take: Word of mouth is no longer the single most powerful games discovery tool
Gamers & entertainment merchandise
A handful of sports dominate fandom among esports viewers, but opportunity still exists for many
What is an artist in the age of creators?
Marketing a game? Put enough focus on Discord and TikTok
The rediscovered power of time-seasoned brand equity
Ad strategy in a digital-first environment Rethinking acceptance, tolerance and effectiveness
