Reports: Marketing Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Games companies’ video opportunity From marketing to monetisation
Non-music companies should be taking notes from the music marketing playbook
Cultural trends of 2022 A year of inflection points
Why Disney’s Encanto is a cross-generational success
Quick take: Gunna’s triumph over The Weeknd is all about moving the culture
How relevant are awards in the age of Spotify Wrapped?
Subliminal marketing in the social era
MIDiA Consulting looks forward to 2022
Looking forward and back: Why song interpolations reflect a new music industry outlook
Out with viral, in with niche: TikTok’s impact on music changes form
Games worlds Assessing audience reach, value and relevance
The attention economy after the lockdown boom
Why Adele is Bond and BTS is Squid Game
HBO Max bets on prestige programming and fandom to drive its European rollout
Is live-stream composition the new formula for a hit album?
Games discovery and conversion Navigating between generations in the 2020s
Music creator tools forecast Moving towards a hybrid future
Quick take: Word of mouth is no longer the single most powerful games discovery tool
