Reports: Marketing Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Identity and culture have killed genre in a scenes-driven industry
As Sam Ryder cuts to the chase, the question is do all artists become indie?
Bauer and Audible: Radio and podcasts CAN work together
Virtual artists and virtual influencers A new (virtual) reality
Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?
Right place, right time: Taylor Swift's track to the first $1 billion tour
Netflix Bites into Reality (for a limited time only)
Quick Take: Are Wizards of the Coast about to unlock the wider collector market?
What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film
New content is not the only answer for creators
Gig tickets: artist discovery versus consumer satisfaction
The future of podcasts is growing beyond the screen
Music fandom’s problem is TV’s opportunity
Swift and Healy set the tone for live music in the 2020s
Hybrid live streaming provides new opportunities to build authentic global fanbases
Snapchat and TikTok: The hAIghs and the lows of AI in social
Authenticity in the West versus artificiality in the East
Blue ticks and adverts and meta (AI)!
