Reports: Marketing Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The crumbling of music media is a disaster for the music industry
Paramount’s marketing for the new Mean Girls movie was totally fetch, but like, did it pay off?
Ghost podcasts are haunting your social feed — what to know about the new ad format
Why the Stanley tumbler may be half full
Podcasts are following in the footsteps of TV and film…. should they?
Artists are speaking out about the content treadmill — is it too late to slow down?
Identity and culture have killed genre in a scenes-driven industry
As Sam Ryder cuts to the chase, the question is do all artists become indie?
Bauer and Audible: Radio and podcasts CAN work together
Virtual artists and virtual influencers A new (virtual) reality
Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?
Right place, right time: Taylor Swift's track to the first $1 billion tour
Netflix Bites into Reality (for a limited time only)
Quick Take: Are Wizards of the Coast about to unlock the wider collector market?
What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film
New content is not the only answer for creators
Gig tickets: artist discovery versus consumer satisfaction
The future of podcasts is growing beyond the screen
