MIDiA Blog - Page 77

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Video Is King in the Peak Attention Economy

Cover image for Why Video Is King in the Peak Attention Economy

Tim Mulligan

11 Jul 2019

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following...

min read

Free-to-Attend Event: Monetising Fandom

Cover image for Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine...

min read

New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom,...

min read

Sports and the Tech Majors: A Competitive Partnership

Cover image for Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting,...

min read

The Artist Marketing Playbook Needs Rewriting

Cover image for The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

5 Jul 2019

artist marketing

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing....

min read

Yesterday: The Beatles and the Economics of Music Catalogue

Zach Fuller

5 Jul 2019

music catalogue

Music publishing

The release of Yesterday this week, a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles is an interest test-case for catalogue in the streaming...

min read

Is Pay-TV killing off Niche Sports?

Cover image for Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

min read

The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Cover image for The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Tim Mulligan

4 Jul 2019

With direct to consumer (DTC) the great buzzword for video in 2019 it comes loaded with risk for TV networks which have risen to prominence and financial success on the traditional carriage deals struck...

min read

How is Korean Wave Disrupting the Digital Landscape?

Amanda Stears

3 Jul 2019

Media and Marketing

Despite recently faced with shocking sex scandals, it's not all gloom and doom in South Korea's entertainment industry. K-pop group Blackpink was the first ever Korean female group to grace the stage of...

min read

Big Machine (Inadvertently) Just Did a Promo Ad for Label Services Deals

Mark Mulligan

1 Jul 2019

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a ‘brilliant’...

min read

Why Stormzy as a Glastonbury Headliner Makes Sense Post-Streaming

Zach Fuller

27 Jun 2019

Live music industry

music festivals

On the eve of Stormzy becoming the first Grime artist to headline Glastonbury, it is worth considering what this represents in terms of the link between the new streaming economy and live music. The South...

min read

HBO, Game of Thrones and the Warner Media D2C Dilemma

Cover image for HBO, Game of Thrones and the Warner Media D2C Dilemma

Tim Mulligan

26 Jun 2019

Game of Thrones

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget,...

min read

TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Cover image for TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Dara Jegede

26 Jun 2019

Join us as we on July 17th as we explore how streaming is transforming the way audiences engage with content and the relationships they have with their favourite media brands, as well as what this means...

min read

Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert

25 Jun 2019

emerging markets

Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major...

min read

Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor

25 Jun 2019

audience culture

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,...

min read

Libra and the Media: What Does Facebook’s Move into Cryptocurrency Mean for Content Monetisation?

Zach Fuller

20 Jun 2019

content monetisation

Zuckbucks have landed, albeit by a different name. The simply named Libra (MIDiA is still holding out for Jeff’s Pesos being Amazon’s official coin) is Facebook’s first venture into the world of...

min read

Why Streaming Is Redefining Network Fandom

Cover image for Why Streaming Is Redefining Network Fandom

Tim Mulligan

19 Jun 2019

As MIDiA Research has already called out in its report on the direct to consumer (D2C) services launching in 2019, Direct to Consumer | Video’s Big Bang Moment , this year is shaping up to be pivotal...

min read

Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor

19 Jun 2019

21st Century Fox

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity...

min read

The Classical Music Market - Streaming's Next Genre?

Cover image for The Classical Music Market - Streaming's Next Genre?

Dara Jegede

19 Jun 2019

classical music

Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming...

min read

The Content We Need, the Distribution We Don’t: Why HBO Needs to up Its Game to Stay Relevant

Hanna Kahlert

17 Jun 2019

Game of Thrones (spoilers) – to the relief, disgruntlement and/or (dis)satisfaction of millions – has ended. Eight years of global rapture (well, five to six followed by two of tolerance) finally sent...

min read

‹
1
2
...
74
75
76
77
78
79
80
...
120
121
›

Showing 1521 to 1540 of 2408 results.