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Chart Of The Week: Music Subscribers Vs Video Subscribers

Cover image for Chart Of The Week: Music Subscribers Vs Video Subscribers
Mark Mulligan
2015 was a big year for streaming music but it was a bigger deal for streaming video, generating $16 billion in revenue compared to $4.5 billion for streaming music. (Both figures are retail values). The contrast between the two streaming markets is pronounced: Streaming Video: Exclusives are a standard part of video services Streaming Music: Virtually all of the same 30 million songs are available everywhere Streaming Video: Rights are fragmented across a host of TV networks and studios Streaming Music: 3 labels account for the majority of rights Streaming Video: Subscribers are just as likely to be male or female and have relatively even age distribution Streaming Music: Subscribers are predominately male and under 45 Streaming Video: Services compete on price, content proposition and functionality Streaming Music: Services largely operate within the same price point and content Streaming Video: Video services are profitable (Netflix has a 32.
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Why SMS on Messenger Is Key For Facebook’s Mobile Messaging Journey

Karol Severin
Facebook is testing a way for users to receive, read and respond to their SMS conversations in its Messenger app . Facebook had gone back and forth on its SMS integration in the past, but it is becoming clear thatits best chance to make the phone number disappear (as it set out in its 2016 vision statement) is by absorbing it, rather than competing against it.
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Quick Take: Instagram Removes Friction For Super-Users

Karol Severin
Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetization strategy – the super creators, or those with multiple accounts.
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