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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights
Alistair Taylor
Games
Media
Mobile content
Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and finally offer a truly compelling proposition for football fans.
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Why Video Is King in the Peak Attention Economy

Cover image for Why Video Is King in the Peak Attention Economy
Tim Mulligan
As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following on from the smart phone revolution post-iPhone launch 12 years ago, trends forged in the analogue era still dominate entertainment consumption.
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Why Stormzy as a Glastonbury Headliner Makes Sense Post-Streaming

Zach Fuller
glastonbury
Live music industry
music festivals
On the eve of Stormzy becoming the first Grime artist to headline Glastonbury, it is worth considering what this represents in terms of the link between the new streaming economy and live music. The South Londoner’s slot is notable less for the now-obligatory controversy that greets any Worthy Farm headliner that isn’t an established rock band (as per Jay-Z and Kanye West’s turns at the festival), but rather should be viewed as a pivot in what the wider live audience ought to expect from the next wave of headliners.
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Libra: A Reckoning for Crypto… or for Facebook?

Hanna Kahlert
calibra
cryptocurrency
emerging markets
Last week Facebook and its network of partners, including Spotify, MasterCard and Uber, announced the development of a new cryptocurrency, Libra , planned to go live next year. As the first tech major backed and (ideally) stable cryptocurrency, the implications are as numerous as they are extensive – should, of course, the latest in a long line of SomethingCoins manage to be meaningfully adopted at all.
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Why the UFC Wants to Replicate the Yao Ming effect

Alistair Taylor
athlete
audience culture
brand leverage
The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following, the NBA have become synonymous with Chinese sports fans, and offers a template for the Ultimate Fighting Championship (UFC) to grow its international fanbase.
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Is Cricket the New ‘Greatest Show on Turf’?

Alistair Taylor
21st Century Fox
ad skippers
addressable audience
Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity to advertise brands, products, and movie trailers to the masses that tune in (or increasingly stream) to watch the showpiece for the world’s most valuable league .
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