MIDiA Blog - Page 107

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA’s 2016 Predictions – Here’s How We Did

Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand what the future holds.

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Why Only Now Are eSports Taking Off?

Zach Fuller

18 Nov 2016

Although organised competitions featuring video gamers have existed since the medium’s rise throughout the 70s, it is only recently that the concept of lucrative E-Sports Leagues has become a mainstream proposition.

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Why Integrating Siri Into iMessage Matters For Apple

Karol Severin

18 Nov 2016

In June,I wrote about Apple finally making leaps towards revamping iMessage in a bid to turn it into a fully-fledged messaging platform able to compete with the leaders like Facebook Messenger and WhatsApp (in terms of the iOS user segment).

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YouTube And The Power Of The Cultural Conversation

Tim Mulligan

18 Nov 2016

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation at Google’s new resplendent UK Headquarters at Kings Cross on Thursday –the pitch was clear – YouTube is a thing and it’s only getting bigger.

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Streaming Music Health Check Deep Dive: Trial Hopping

Cover image for Streaming Music Health Check Deep Dive: Trial Hopping

Mark Mulligan

16 Nov 2016

At MIDiA we have just published our latest streaming report: ‘Streaming Music Health Check: Streaming’s Watershed Moment’. In it we combine the latest streaming revenue data, subscriber numbers and consumer data to create the definitive assessment of where the streaming music market is now at.

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Quick Take: Amazon Music Unlimited Comes To The UK

Mark Mulligan

14 Nov 2016

amazon music unlimited

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously, with a coordinated PR campaign and press release quotes not only from Amazon’s head of streaming music Steve Boom but also from Jeff Bezos himself.

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How Snapchat’s Year of Living Dangerously Could End with a Major Win

Zach Fuller

11 Nov 2016

augmented reality

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as the alternative ephemeral image-messaging app towards building an impressive advertising model of discover channels and sponsored lenses, the company will be fully aware that in order to safeguard their lucrative prospective IPO (presently valuing the company at $25 Billion), they must preserve anarrative of continual growth if they areto acquiesce with Wall Street demands of tech stocks.

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Should The European Commission Penalize Google?

Karol Severin

11 Nov 2016

In April 2016, The European commission accused Google of abusing the market leadership of Android to prevent rivals from competing with alternative software and services. Google is now dismissing the claims .

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From Reality TV Host To Commander In Chief-The Enduring Power Of TV

Tim Mulligan

11 Nov 2016

Amid all the post election analysis on Tuesday’s historic vote and the talk of the first Twitter president it was easy to overlook one enduring truth in America cultural discourse - TV still matters.

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Facebook Is Finally Ready To Become A Media Company

Mark Mulligan

10 Nov 2016

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.

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Quick Take: HTC’s VR Arcade Revival

Zach Fuller

4 Nov 2016

Facebook virtual reality

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points for the adoption of the technology.

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Why Facebook’s Outlook Remains Strong Despite A Worried Wall Street

Karol Severin

4 Nov 2016

Media and Marketing

Facebook released its Q3 2016 results. Though the company beat analysts’ revenue estimates, it suggested a coming slowdown in ad revenues as it is nearing maximum ad load in its current shape. For a growth story obsessed Wall Street, this meant wiping 7% off the company’s value overnight.

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Why is YouTube Red Struggling To Add Subscribers?

Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service in context.

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Why Amazon Prime, China And Video Are All Interlinked

Tim Mulligan

2 Nov 2016

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without the additional Prime video streaming functionality.

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Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Cover image for Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Mark Mulligan

28 Oct 2016

International Pricing

Spotify’s 2015 UK accounts painted a vibrant picture with both profits and above average Average Revenue Per User (ARPU). However, a little caution is required before assuming all the answers to the streaming market’s woes can be found here.

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What The Death Of Vine Means For Super Short Form Video

Tim Mulligan

28 Oct 2016

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies.

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Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Zach Fuller

25 Oct 2016

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile gaming IP content (Resident Evil), and a lower price tag than both the Oculus Rift and HTC Vive.

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Why AT&T Has Decided To Acquire Time Warner

Tim Mulligan

24 Oct 2016

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is an earthquake and the outcome is always unpredictable.

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Are You Acquiring App Users At A Loss?

Karol Severin

24 Oct 2016

Media and Marketing

It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is hard to keep up with which metrics you should be using.

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Can NBA in Virtual Reality Avoid 3D TV’s Fate?

Zach Fuller

24 Oct 2016

US Sports fans will begin to see the fruits of the highly anticipated partnership between Next VR and Fox Sports this NBA season, following the announcement that the network will begin broadcasting one NBA game in VR per week.

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