Tag: Tencent

How ByteDance May Just Be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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Why Facebook Can Be the Future of Social Music, But Isn’t Yet

Posted on 21st March, 2019 by Mark Mulligan in Facebook, Facebook Messenger, Facebook Music, Instagram, Kugo, Kuwou, Messenger, Music Messaging Apps, Music Messenger Apps, Musically, Social Music, Social Music Apps, Soundcloud, Tencent, Tencent Music Entertainment, Tiktok, TME, Vertigo, Wesing and Youtube

Facebook recently secured licensing deals with music rightsholders in India, an important step in what has thus far been an underwhelming social music strategy since first inking rights deals in…

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Japan Should Look to China for Future Streaming Growth

Posted on 30th January, 2019 by Mark Mulligan in China, China Streaming Market, Japan, Japan Music, Japan Music Revenues, Japan Streaming, KuGou, Kuwo, Line, Mora Qualitas, Smej, Sony Music Japan, Tencent, Tencent Music Entertainment, TME and We Sing

Japan is the world’s second largest recorded music market and accounts for 14% of the global total. However, Japan is not following the wider market path of surging streaming revenues…

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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Posted on 2nd October, 2018 by Alistair Taylor in Advertising, Alibaba, Business Services, Chinese Regulators, Cloud Business, Cloud Computing, Digital Transformation, Diversify Revenues, Game Licenses, Government Regulations, Industrial Internet Era, Market Share, Messaging App Ecosystem, Online Games, Restructure, Strategy, Tech Major and Tencent

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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