Tag: attention economy

Spotify Illustrates the Difference Between Flat Engagement and Real Sentiment

Posted on 14th January, 2020 by Hanna Kahlert in Attention Economy, Attention Saturation, Consumer Engagement, Engagement Metrics, Fandom, Fandom Insight, Music Industry, Music Streaming, Music Subscribers, Music Subscriptions, Post-peak Attention and Spotify

Q3 2019 was a quarter of mixed fortunes for Spotify, with its subscriber base displaying consistent growth, podcasts making a solid early showing, emerging markets demonstrating promise but ad revenue…

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Posted on 16th July, 2019 by Hanna Kahlert in Advertising, Attention Economy, Attention Economy Peak, Brands, Digital Marketer, Digital Marketing, Mobile Apps, Peak Attention, Peak Attention Economy, Privacy and Telco Bundling

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn…

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Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Posted on 21st January, 2019 by Mark Mulligan in Amazon, Apple, Attention Economy, Attention Economy Peak, Cambridge Analytica, Essence Global, Facebook, Freemium, Making Free Pay, Netflix, Playstation, Premium. Privacy, Sony, Spotify, Streaming, Subscriptions, Uk Tv, Vevo and Xbox

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and…

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