MIDiA Blog - Page 119

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Verizon's Go90 And The Impact Of Mobile-First Content Strategy

Karol Severin

11 Sep 2015

Verizon’s free, ad-supported mobile video streaming service Go90 launches this week. The service will be available to all users, regardless of being a Verizon customer. The product is aimed at 18-34 year olds, the key mobile data consumption segment of now but the appeal will be far wider than that.

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THE BBC WAKES UP TO THE REAL DEMANDS OF DIGITAL NATIVES

Tim Mulligan

7 Sep 2015

BBC director general Tony Hall has today laid out his vision for the British Broadcasting Corporation over the next ten years. It strikes a somewhat contradictory line between the need to evolve in order to stay relevant to its increasingly international audience and the necessity of appearing to be heeding the powerful political and industry forces demanding that it moderate its ambitions.

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NETFLIX BECOMES A FULLY FLEDGED TV BUSINESS

Tim Mulligan

2 Sep 2015

Netflix’s decision to not renew its $1 billion dollar licensing deal with Epix the movie distributor has been presented as a significant gamble for the company. The fact that one of Netflix’s rivals Hulu has been so quick to replace the Video on Demand Player as Epix’s new licensee suggests that it is also widely perceived as a risky move to forgo such an important source of content for video subscribers.

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THE SVOD WAR OPENS A NEW FRONT IN JAPAN

Tim Mulligan

27 Aug 2015

Not to be outdone by Netflix, Amazon has announced that sometime in September it too will be launching its SVOD (Subscription Video on Demand) service Amazon Prime Video, in Japan. With Netflix due to launch its Japan service on September 2nd, Japan has suddenly become the battlefront between the two global online video giants.

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Amazon Underground Challenges Dynamics Of The App Economy

Karol Severin

27 Aug 2015

Amazon Underground

Amazon has partnered with developers to make over $10,000 worth of games, apps and in-app items for free. Instead of traditional monetization models, Amazon will pay developers based how long consumers use an apps for.

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COMCAST STAKES ITS CLAIM IN ONLINE VIDEO

Tim Mulligan

21 Aug 2015

Critical Developments

It has emerged that Comcast, the largest Cable & Broadband operator in the United States is getting ready to launch a new video platform, provisionally entitled Watchable. The project which has been18 months in development aims to provide a counterbalance to YouTube and Facebook’s online video dominance.

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The Digitally Native Music Consumer

Cover image for The Digitally Native Music Consumer

Mark Mulligan

5 Aug 2015

digital natives

MIDiA Research has published a new report looking at the music attitudes and behavior of Digital Natives. The report “The Digitally Native Music Consumer: A Digital Native Music Behaviour Deep Dive” is immediately available to MIDiA Research clients along with an entire data set and presentation.

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Liberty, ITV And The OTT Effect

Tim Mulligan

5 Aug 2015

The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the onrushing OTT (Over The Top-Internet based TV services) juggernaut.

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Decoding The App Buyer: Whales Vs. Minnows

Karol Severin

4 Aug 2015

app consumer segmentation

app monetisation

The global app economy is maturing and as a result, growth through scale will become increasingly more limited. Consequently, growth through ARPU will become more of a strategic focal point for app stakeholders.

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Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Mark Mulligan

29 Jul 2015

Music streaming

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant seller of tech savvy music fans around the globe.

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A Glimpse Into the Future Of Video Consumption

Mark Mulligan

19 Jul 2015

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch video on a handheld device rather than on a Television.

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A Glimpse Into The Future Of Video Consumption

Tim Mulligan

10 Jul 2015

Media and Marketing

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch video on a handheld device rather than on a Television.

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Facebook Goes Head To Head With YouTube

Tim Mulligan

3 Jul 2015

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social network now claims 4 billion daily video views.

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The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Tim Mulligan

29 Jun 2015

Media and Marketing

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old police procedural narrative which has dominated TV screens in recent decades.

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Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power and influence.

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Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Tim Mulligan

17 Jun 2015

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content in its programming.

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Three Takeaways From The Noah Conference 2015

Karol Severin

16 Jun 2015

Last week I got to peek-in on the last day of NOAH 2015 conference in Berlin. It was a great experience, which I strongly recommend it to everyone in the world of media, tech and investment. Hot topics, impressive speakers, fantastic venue and swarms of high profile decision makers from around the world, ready to engage.

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Pinterest Changes The Rules of Online Advertising

Tim Mulligan

21 May 2015

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully curated community ethos has decided to embrace video advertising on the site.

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Verizon Seeks To Future-Proof Its Online Video Strategy

Tim Mulligan

14 May 2015

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet & TV provider with a crucial competitive edge in the emerging battlefield of OTT.

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How Freemium Games Antagonise The Mainstream

Karol Severin

14 May 2015

freemium vs. paid

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount of large spenders.

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