Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Deezer's US Strategy Is Smarter Than You Might Think

Mark Mulligan
Long stuck in Spotify’s shadow, Deezer has been quietly repositioning itself over recent months with some key strategic moves. Two of these are focused around the US, a crowded and highly competitive market that the recently departed CEO Axel Dauchez had controversially ignored in favour of just about every other country on the planet.
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How Streaming Is Changing The Music Industry

Mark Mulligan
MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such as Apple TV, Google Chromecast and Amazon Kindle Fire TV, will push paid content out of its current early adopter niche to the mainstream.
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Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan
Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud, iTunes Match, iTunes Radio, Video rentals) slowly so as not to alienate its less tech-adventurous mainstream user base.
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