Blog - Page 33

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

TikTok’s time limit for teen users is barely a step ahead of regulation

Hanna Kahlert

8 Mar 2023

Media and Marketing

Social platforms have long danced on the outskirts of legal regulations, from Facebook’s issues with misinformation to questions surrounding the mental health implications of apps like Instagram and TikTok.

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Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Ben Woods

7 Mar 2023

AI Social video SVOD

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content on services such as ChatGPT, he warned how it risked fuelling a sharp rise in spam content.

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The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Keith Jopling

6 Mar 2023

Streaming Creator economy Marketing

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early on that a hit record can hurt your entire body of work if you let the industry control your narrati...

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Has IOC missed the point with its esports initiative?

Karol Severin

3 Mar 2023

Olympics IOC esports

The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC. Amateur and professional players from around the world are invited to take part in qualifying rounds, culminating in live, in-pers...

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Streaming is becoming more like radio — what now?

Tatiana Cirisano

2 Mar 2023

Music streaming Spotify YouTube Music

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile, YouTube Music is giving users more ways to customise streaming radio stations — they can n...

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Finding the third way for video monetisation

Tim Mulligan

2 Mar 2023

Streaming monetisation streaming tv

2023 is an inflection point for streaming video; no longer young (Netflix pivoted into subscription video on demand (SVOD) back in 2007), no longer novel (monthly video subscriptions went mainstream in the major English speaking markets in Q4 2019 (Source: MIDiA Research quarterly consumer surveys))...

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The way AI isn’t used will have a bigger impact on music than how it is used

Kriss Thakrar

2 Mar 2023

artificial intelligence creator tools Fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With the right inputs, ChatGPT can create, draft and edit SEO-friendly content at a scale that humans ar...

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YouTube Music’s podcast launch reveals competitive agenda with Spotify

Annie Langston

1 Mar 2023

Podcasts YouTube YouTube Music

After months of speculation , YouTube has officially launched podcasts — on YouTube Music . This U.S.-only launch includes both audio and video podcasts, making podcasts that were already on YouTube available on its music streaming platform.

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AI accelerationism spells the end of digital entertainment’s golden era

Hanna Kahlert

1 Mar 2023

Media and Marketing Audience Insight

The hamster wheel of digital entertainment’s innovation is spinning faster than ever –but not going anywhere far. Games’ move into streaming is bringing with it the same troubles as music and video are trying to fix .

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Not everyone can be a winner in the FAST gold rush

Ben Woods

28 Feb 2023

FAST SVOD AVOD

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST) is becoming a necessity for video services whose strategy of spending big on exclusive content to ...

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Is the quality of games going down?

Perry Gresham

24 Feb 2023

trueachievements Xbox gamer behavior

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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YouTube’s new king must reclaim the title of social video’s great innovator

Ben Woods

23 Feb 2023

Social video yotube FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling like an incumbent.

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Should streaming take a cue from TikTok’s revamped creator program?

Tatiana Cirisano

23 Feb 2023

Music streaming Spotify music industry

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The issue, he explained, was that the pool of funds was static — so the more that TikTok’s creator...

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Authenticity in the West versus artificiality in the East

Ashleigh Millar

23 Feb 2023

AI artificial intelligence virtual reality

You might have heard the term “deinfluencing” floating around the internet recently. For context, earlier this year, a popular American TikTok beauty influencer, Mikayla Nogueira, took to the app to promote L’Oréal’s new ‘Telescopic Lift’ mascara , a brand with which she is a paid partn...

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Music creators and independent labels – have your voice heard!

Mark Mulligan

23 Feb 2023

Music Business Strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring what it means to be a label and a creator in today’s fast-changing and challenge-strewn music bu...

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It is time for video to seize the emerging monetisation opportunities of streaming TV

Tim Mulligan

23 Feb 2023

Online video AMC Networks Streaming TV hird way monetisation

Last Friday, AMC Networks announced its fourth quarter 2022 results alongside its annual results. While fourth quarter revenues were up an impressive 20% to $965 million, net annual revenues only grew by 0.

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Blue Wire and fuboTV’s new deal is a slam dunk for sports podcasts

Annie Langston

22 Feb 2023

Blue Wire FuboTV Podcasts

Sports podcasts, hosted by sports writers, athletes, and other creators, are among the top podcast genres, as 30% of podcast listeners say they regularly listen to sports podcasts. Many platforms and networks have explored the genre, such as iHeart , which has deals with the NHL and NBA, and Spotify...

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Are subscriptions the future of social apps?

Hanna Kahlert

22 Feb 2023

Social Subscriptions Twitter

When Elon Musk took over Twitter, he was publicly faced with a seemingly impossible ask: make the iconic, culture-defining, long-standing social app (consistently) profitable. At the time of acquisition, Twitter did not have the same thriving ad business as Meta, and so Musk was forced to look at al...

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Filling music streaming’s Disney+-shaped hole

Mark Mulligan

21 Feb 2023

Music Business Strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform, the shine has come off it a little, registering its first ever subscriber loss , but not b...

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Srishti Das

17 Feb 2023

RRR Naatu naatu goldern globes

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake in DIVO, an Indian distribution and digital music company focused on South Indian music.

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