MIDiA Blog - Page 75

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Streaming in Southeast Asia: Challenges and Opportunities for International Competitors

Amanda Stears

10 Sep 2019

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players by subscriptions are Netflix, iflix and Viu, with each competing and differentiating through their own unique selling points.

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Netflix’s Binge-Watching Problem

Tim Mulligan

9 Sep 2019

Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on a weekly basis . For a company which de-facto created the phenomenon of binge-viewing, this decision brings it more into line with current market trends in streaming where scheduled releases for big-budget originals with significant marketing clout are increasingly becoming the norm.

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How Technology Is Radically Reshaping Politics

Mark Mulligan

6 Sep 2019

alternative facts

As I write this, the UK is in the midst of a potential constitutional crisis following the UK government’s proposed changes to political norms in order to push through Brexit. In some ways this is what you get when a country only has a part-written constitution and never quite got round to phasing out archaic tools such as proroguing parliament (a monarchical prerogative that was used by medieval Plantagenet kings such as Edward I and Edward II in the 13thand 14thcenturies).

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Does Disney+ Make Disney Recession-Proof?

Tim Mulligan

5 Sep 2019

Media and Marketing

The storm clouds of recession continue to spread across the world. In the US, the inversion of the treasury bond yield which occurred in March of this year has meant that financial asset allocators are now prepared to pay more for less as they bid up the price of long-term government debt issuance.

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Quick Take: Spotify Expands Premium Duo into Latin America

Zach Fuller

5 Sep 2019

latin America music market

latin America streaming

Music streaming

Spotify has announced that its Premium Duo plan will be expanding to another 17 countries, 14 of which are in Latin America. The plan, which is effectively a mini version of its popular family offering, has been created with the express intention of servicing couples who reside at the same home address.

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Sports Fans Consumer Trends 2019

Hanna Kahlert

4 Sep 2019

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights.

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Starz to Increase Brand Presence with AT&T Carriage Deal

Amanda Stears

3 Sep 2019

pay tv operators

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear and HD channels, On-Demand, HD On-Demand and online services.

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YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Alistair Taylor

30 Aug 2019

Media and Marketing

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming incumbent Netflix both domestically and internationally by presenting a unique opportunity to advance its stake as the go-to destination for consuming content.

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Summer Report Highlights

Cover image for Summer Report Highlights

Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway.

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Spotify and the Car: Old World, New Tech

Zach Fuller

29 Aug 2019

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the company as well as the proclivity of users to listen all the way through songs while driving compared to the habit of switching regularly on a phone.

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Hasbro and the Lure of Peppa Pig

Tim Mulligan

29 Aug 2019

Astley Baker Davies

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big bang moment of 2019.

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Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Hanna Kahlert

27 Aug 2019

cultural insight

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable, services like Netflix and Spotify would likely lose out quickly as consumers rush to minimise their spending.

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Anyone Order Latency? Mediaset Falls at the First Hurdle

Alistair Taylor

23 Aug 2019

Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency issues and Smart TV distribution plagued the streaming services broadcast, with complaints galore of transmission issues and reported delays of up to five minutes from disgruntled subscribers.

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Take Five (the big five stories and data you need to know) August 23rd 2019

Cover image for Take Five (the big five stories and data you need to know) August 23rd 2019

Mark Mulligan

23 Aug 2019

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings career.

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Why Spotify and Netflix Need to Worry About a Global Recession

Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although the coming recession will likely be a bigger shock to the global economy, it nonetheless gives us a baseline for what happens to consumer spending habits.

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What Happens When Tencent Owns 10% of UMG?

Zach Fuller

22 Aug 2019

To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the company regularly proving sceptics wrong through its ability to consistently retain the largest market share of the music streaming industry despite competing against the deep pockets of its tech major rivals.

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UK Baby Boomers Are Growing Binge Watchers

Cover image for UK Baby Boomers Are Growing Binge Watchers

Amanda Stears

21 Aug 2019

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching trend, baby boomers recorded a 70% growth in binge watching from 18% in Q2 2018 to 31% in Q2 2019.

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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Cover image for Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Karol Severin

20 Aug 2019

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most streamed of the quarter, and simultaneously not even reach the top 100 in terms of brand awareness, highlights two key trends: Niche is the new mainstream: Fandom is fragmenting.

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The Global Rise of Brand-Agnosticism

Hanna Kahlert

20 Aug 2019

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today still retain loyal ties to brands and behaviours from their respective pasts.

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