MIDiA Blog - Page 29

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Max is the one to watch in 2023

Cover image for Why Max is the one to watch in 2023

Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand was clear: trust us to get this right as we have been doing this successfully for a very long ...

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Netflix’s risk averse strategy is right for the retention age

Cover image for Netflix’s risk averse strategy is right for the retention age

Ben Woods

12 Apr 2023

Stranger Things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now taking a more conservative approach to commissioning.

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As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Cover image for As Spotify joins the live audio shutdown, can Amp and Spaces get it right?

Annie Langston

12 Apr 2023

On the heels of cancelling several live audio shows, Spotify is now entirely shutting down its live audio app Spotify Live . Spotify was one of many major platforms to invest in live audio after Clubhouse kickstarted the craze during the Covid-19 pandemic, and it is not the only company now struggli...

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The next AI battleground will be around datasets, not just functionality

Cover image for The next AI battleground will be around datasets, not just functionality

Hanna Kahlert

12 Apr 2023

The conversation about AI has permeated every level of every industry, from architecture to music to politics. What it is, what it can do, and what it should be allowed to do are all hot topics –and yet, the answers are perhaps more simplistic than might be expected from all the hype.

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The music industry obsesses over artist performance statistics – where are label performance statistics?

Cover image for The music industry obsesses over artist performance statistics – where are label performance statistics?

Keith Jopling

10 Apr 2023

Streaming Music

One of the watchwords in labels recently has been a focus on the ‘value proposition’ for artists, and it is easy to see why. In the streaming and social age, where independent self-releasing artists can get their music out into the world without a label, why should they sign to one at all? Up un...

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Music streaming’s looming generational blind spot

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Tatiana Cirisano

6 Apr 2023

Music streaming

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on TikTok than streaming services might like.

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The great monetisation reset

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Tim Mulligan

6 Apr 2023

Kerv Interactive

2023 is shaping up to be an inflection point for video. The initial wave of streaming disruption is maturing and recalibrating to reflect a new period of adjustment to the new normal of slowing subscriber growth and increasingly constrained consumer spending.

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The future of podcasts is growing beyond the screen

Cover image for The future of podcasts is growing beyond the screen

Annie Langston

5 Apr 2023

artificial intelligence

Podcasts are breaking out of isolated, digital consumption and into real-life experiences. At this year’s On Air Fest, the Pod Loft hosted a series of podcast activations for a variety of shows, including My Favorite Murder, where fans – known as Muderinos – gathered to see fan art and tribute...

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Why TikTok and the future of social is now on trial

Cover image for Why TikTok and the future of social is now on trial

Hanna Kahlert

5 Apr 2023

The last two weeks have seen social platforms, especially TikTok, abuzz with clips of TikTok CEO Shou Zi Chew’s hearing before the US congress, answering lawmakers’ questions about the social media app’s data protections for users and its relationship with China.

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Sports broadcasting is ripe for disruption…and creators know it

Cover image for Sports broadcasting is ripe for disruption…and creators know it

Ben Woods

4 Apr 2023

The former Barcelona footballer Gerard Pique made a surprising claim last month (March 2023). To promote his Twitch football channel, the Kings League, the retired centre back unfurled a giant banner in the Catalonian capital that read: “The thought of us filling up Camp Nou really scares them”.

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MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Cover image for MIDiA webinar: Surviving and thriving in the new era of streaming TV and social video

Ben Woods

30 Mar 2023

After a prolonged period of unbridled growth, streaming TV and social video platforms have been confronted by multiple challenges in 2023. Subscription growth is slowing and consumer attention is peaking.

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Music fandom’s problem is TV’s opportunity

Cover image for Music fandom’s problem is TV’s opportunity

Mark Mulligan

30 Mar 2023

Marketing Strategy

Music fandom is approaching a crisis point. The good news is that because of streaming, more people are listening to more music than ever and more artists are releasing music than at any time in the past.

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How YouTube’s format fluidity is ushering in a new era for entertainment

Cover image for How YouTube’s format fluidity is ushering in a new era for entertainment

Annie Langston

29 Mar 2023

As part of its official podcast rollout, YouTube has launched new podcast features and metrics in its YouTube Studio, although these features do not appear to be available for audio podcasts on YouTube Music.

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AI is impacting industry today; here is how it will affect culture tomorrow

Cover image for AI is impacting industry today; here is how it will affect culture tomorrow

Hanna Kahlert

29 Mar 2023

artificial intelligence

It is clear that AI is here to stay – and its impact on digital entertainment (and beyond) will be as tectonic as the emergence of the smartphone . Already, business developers are using OpenAI’s GPT-4 to write everything from product-centric poems about coffee machines to marketing plans and pr...

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Swift and Healy set the tone for live music in the 2020s

Cover image for Swift and Healy set the tone for live music in the 2020s

Ashleigh Millar

23 Mar 2023

When P!nk released her Greatest Hits…So Far! album back in 2010, radio show presenters were quick to respond by discussing what they believed would become the death of her career. According to them, greatest hits albums were essentially the nail in the coffin for music artists; a struggling attemp...

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Four themes that affect you, no matter what kind of games company you are

Cover image for Four themes that affect you, no matter what kind of games company you are

Karol Severin

23 Mar 2023

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has never been easy.

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How to future-proof video entertainment

Cover image for How to future-proof video entertainment

Tim Mulligan

23 Mar 2023

Connected TV World Summit

finite digital wallets

This year’s Connected TV World Summit was in many ways a sanity-check on where the wider digital entertainment business is at the end of Q1 2023. The conference is being held amid a backdrop of rolling bank failures, persistent double digit inflation, and an increasingly fragmented global marketpl...

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Why AI music may make fandom even more important

Cover image for Why AI music may make fandom even more important

Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making involve AI assistance, this distinction between “AI” and “human” music may soon become a...

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Hybrid live streaming provides new opportunities to build authentic global fanbases

Cover image for Hybrid live streaming provides new opportunities to build authentic global fanbases

Srishti Das

22 Mar 2023

hybrid live streaming

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16 million views on YouTube, helping to introduce his music to a wider audience, generating significan...

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Audible’s new podcast singing competition asks: is audio-only enough?

Cover image for Audible’s new podcast singing competition asks: is audio-only enough?

Annie Langston

22 Mar 2023

singing competition

The rise of podcast videos are breathing new life into the audio market. Since 20% (Q4 2022 MIDiA Research) of all consumers are watching podcast videos, and content must often exist in multiple formats to attract attention today, both listeners and platforms, like Spotify , are shifting their focus...

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