Tag: acquisition

Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

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Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports

Posted on 9th January, 2019 by Georgia Meyer in 21st Century Fox, Acquisition, Apple, Apple Earnings, Beats, Comcast, DAZN, Domestic Sports Rights, English Premier League, EPL, National Football League, Nfl, Pay Tv, Q3 Earnings, Share Price, Sky, Sports Rights, Star India and Tech Majors

2021–22 are the years when the world’s most expensive premium domestic sports rights come up for renewal. In the US the NFL, MLB and NHL broadcast rights will all be…

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