Category: Pay TV

Disney+ Recovers From Initial Blunder to Surpass 10 Million Sign Ups on Debut!

Posted on 14th November, 2019 by Alistair Taylor in 21st Century Fox, All-encompassing Offering, Amazon, Amazon Prime Video, Apple, AppleTV+. Market Saturation, Brand Awareness, Brand Equity, Bundle, Catalogue, Comcast, Digital Native, Digital Pay-tv Solution, Direct-to-consumer, Disney, Disney Plus, DTC, Ecosystems, Espn, Finite Resources, Friends, FX, Gaming, Growth, HBO, HBO Max, House Of Mouse, Hulu, Lucas Films, Marvel, Marvel Motion Pictures, Media Company, Media Networks, MLB, Music Streaming, NBA, NBC, NBCU, Nbcuniversal, Netflix, Nfl, NHL, Peacock, Peak Attention, Peak Attention Economy, Pixar, Podcasts, Recession, Revenue Streams, Sports, Star Wars, Streaming Service, Subscription Video On Demand, Svod, SVOD Subscribers, Tech Majors, Tech Player, The Office, The Walt Disney Company, Twitter, Tyranny Of Choice, Value Proposition, Walt Disney Pictures, Warner Media and Weaponize Its Content

Disney claims unexpected traffic on its newly-launched service was at fault for the buffering and technical issues of Disney+’s launch Tuesday. The issues highlight just how difficult it is transitioning…

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NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

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Knock On: Rights Holders Cannot Chance Latency?

Posted on 26th September, 2019 by Alistair Taylor in Akamai, Amazon, Broadband Providers, Broadcaster, Concurrent Viewing, Customer Complaints, D-Day, Digital Rights, Distribution, Exclusive Rights, FIFA World Cup, Free To Air, Freeview, FTA, Glitch, Investments, IRB, Japan, Latency, Live Sports, Optus, Optus Sport, Pay-per-view, Peak Viewership, Refund, Revenue Over Reach, Rights Acquisition, Rights Holders, Rugby Championship, Rugby World Cup, RWC, Sanzaar, SBS, Sky, Sky TV, Spark, Spark Sport, Sports Rights, Streaming Latency, Sub-license, Subscriber Base, Super Rugby, Technical Capacity, Telco, The Guardian, Tournament Pass, TVNZ, TVNZ Duke and Viewership

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides…

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Could a Recession Change the Tide for Sports Rights Allocation?

Posted on 24th September, 2019 by Alistair Taylor in Additive Services, All-encompassing Offering, Amazon, Apple, AppleTV+, Bubble Economics, Budget Allocation, Cable, Consumers, Content Consumption, Cord Cutting, Coupe De La Ligue, D-Day, Digital Rights, Disney, English Premier League, EPL, Espn, Fanbase, French Football League, HBO Max, Hulu, Inflection Point, La Liga, LFP, Live Sports, Major League, Mobile Rights, Nbcuniversal, Netflix, Nfl, Pay-TV Subscribers, Paywalls, Peacock, Peaking Attention Economy, Premium Domestic Rights, Reach Over Revenue, Recession, Recessionary Pressure, Revenue Model, Revenue Over Reach, Revenues, Rights Allocation, Rights Bubble, Rights Cycles, Rights Holders, Service Prioritisation, Sky, Sky UK, Social Presence, Specialisation, Sporting Rights, Sports Fans, Sports Rights, Stack Shaving, Streaming Video, Subscribers, Subscription Video On Demand, Substitutive Services, Svod, Tech Majors and Warner Media

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards prioritising…

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