MIDiA Blog - Page 37

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

"The meme made me do it": Why consumption often has nothing to do with what is being consumed

Cover image for "The meme made me do it": Why consumption often has nothing to do with what is being consumed

Hanna Kahlert

7 Sep 2022

The powerhouse cast and director of Don’t Worry Darling gathered for the film’s premier this week in Venice, enjoying a five-minute standing ovation and critically acclaimed reviews. In the words of lead actor Harry Styles himself , “like, it feels like a movie.

min read

Web 3.0 is a lane, not a highway

Cover image for Web 3.0 is a lane, not a highway

Mark Mulligan

2 Sep 2022

Facebook was not the first web 2.0 company, but it was the one that took it mainstream to a global audience. Consumers’ digital lives would never be the same again. Whereas web 1.0 had enabled them to visit and read websites, much like a digital evolution of newspapers and magazines, Facebook enabled consumers to participate, to comment, upload photos, converse, etc.

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Welcome to the era of attention inflation

Cover image for Welcome to the era of attention inflation

Perry Gresham

2 Sep 2022

attention inflation

attention recession

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the constraints on their newfound time tighten, and had to make sacrifices, often preferring to return to real life activities at the expense of digital entertainment.

min read

Help shape the future of streaming services — calling all artists, podcasters, and executives

Cover image for Help shape the future of streaming services — calling all artists, podcasters, and executives

Tatiana Cirisano

1 Sep 2022

Creator economy

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions for change.

min read

Social media is the vessel to amplify the open podcasting ecosystem

Cover image for Social media is the vessel to amplify the open podcasting ecosystem

Annie Langston

1 Sep 2022

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are now crowding the space.

min read

Apple connects the dots

Cover image for Apple connects the dots

Tatiana Cirisano

31 Aug 2022

Music streaming

We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels along every step, from music creation to distribution to marketing and beyond.

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The cost-of-living crisis is here; it just has not hit entertainment yet

Cover image for The cost-of-living crisis is here; it just has not hit entertainment yet

Hanna Kahlert

31 Aug 2022

The attention crunch in the wake of ended lockdowns and resumption of ‘in real life’ (IRL) activities has not been as pronounced as feared. Hints of it have been visible in the drop in Netflix subscriptions in Q1 of this year, which was also attributed to the war in Ukraine and banning of Russian accounts.

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Why retention is revolutionary

Cover image for Why retention is revolutionary

Tim Mulligan

31 Aug 2022

MIDiA Research identified last week, following yet another big streaming release, that one of the key challenges confronting the streaming video landscape in the streaming TV era is maintaining engagement.

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Andrew Tate, the manosphere and social media platform responsibility

Cover image for Andrew Tate, the manosphere and social media platform responsibility

Ashleigh Millar

30 Aug 2022

Millennials among us may remember Hunter Moore, a man that Rolling Stone aptly named “the most hated man on the internet” , and who is now the subject of Netflix’s recent documentary series of the same title.

min read

This is not a blip

Cover image for This is not a blip

Mark Mulligan

26 Aug 2022

attention recession

recession impact

When change happens it often takes the perspective of looking back years, or even decades, later to appreciate just how meaningful that change was. Other times, it happens so fast that it can be difficult to appreciate its magnitude because people become desensitised to the perpetual torrent of bad news.

min read

The trials and tribulations of virtual reality

Cover image for The trials and tribulations of virtual reality

Perry Gresham

26 Aug 2022

virtual reality

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one in ten US gamers has a VR headset, dropping to around 1 in 20 in western Europe and even less in other tracked nations (MIDiA Research survey data).

min read

What happens when content supersedes the creator?

Cover image for What happens when content supersedes the creator?

Tatiana Cirisano

25 Aug 2022

Creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery, and even though Meta ended up rolling back some of its TikTok-inspired changes, its implementation of the format on Facebook and Instagram likely signals a wider shift to come.

min read

Apple’s latest podcasting moves poke holes in Spotify’s strategy

Cover image for Apple’s latest podcasting moves poke holes in Spotify’s strategy

Annie Langston

24 Aug 2022

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing podcast subscriptions to entice creators and compete against Spotify’s offerings.

min read

How House of the Dragon is feeding into streaming‘s new reality

Cover image for How House of the Dragon is feeding into streaming‘s new reality

Tim Mulligan

24 Aug 2022

House of the Dragon

Warner Bros. Discovery

Game of Thrones

This Sunday saw the premiere of House of the Dragon , HBO’s latest instalment of the Game of Thrones story world. Set as a prequel to the global hit fantasy series, House of the Dragon is positioned as an HBO Max exclusive in all its current markets.

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Hate-watching: The rise of contextual consumption

Cover image for Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find and monetise superfans for all that they are worth.

min read

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Cover image for PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Karol Severin

19 Aug 2022

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the acquisition.

min read

If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Cover image for If the cultural ‘in’ cycle is speeding up, what will sustain entertainment?

Hanna Kahlert

19 Aug 2022

Cultural trends

attention recession

When the first season of Stranger Things entered the zeitgeist in 2016, its set, soundtrack, and all-around vibes fit perfectly with the 80’s cultural revival of the time. Americana ‘hipster’ was out, and retro was in; neon clothes took over the streets and House beats dominated the airwaves.

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Music is not a level playing field — it is a field of all levels

Cover image for Music is not a level playing field — it is a field of all levels

Tatiana Cirisano

18 Aug 2022

Music streaming

fragmented fandom

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also that new artists chasing success are competing against artists who came up before the landscape became so fragmented , as well as the entire history of music — not just that which is new.

min read

Podcast discovery is getting a TikTok facelift

Cover image for Podcast discovery is getting a TikTok facelift

Annie Langston

18 Aug 2022

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases the amount of noise creators must break through to be noticed.

min read

Re-creating the creator economy

Cover image for Re-creating the creator economy

Mark Mulligan

18 Aug 2022

Creator economy

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might be, there is no denying its meteoric rise.

min read

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