MIDiA Blog - Page 73

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How the D2C Revolution Might Accelerate an Impending Recession

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Tim Mulligan

30 Oct 2019

peak attention economy

Recessions are notoriously difficult to accurately predict, and the next global recession is still hovering on the edge of reality. The macro-economic view is increasingly gloomy, with the ongoing Brexit process in Europe being exacerbated by increasingly fraught trade disputes between the US and China – the world’s largest and second-largest consumer economies.

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Spotify Podcasts Q3 2019: Solid Start

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Mark Mulligan

29 Oct 2019

Word count is always a useful guide for how important something is to a company’s ambitions. It is therefore no small detail that Spotify’s Q3 2019 earnings release mentioned the word ‘podcast’ thirteen times.

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Netflix Launches Mobile-Only Plan in Malaysia

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Amanda Stears

29 Oct 2019

advertising video on demand

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

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Consumers spend 4.5 hours per day on digital entertainment

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Dara Jegede

28 Oct 2019

The average consumer now spends an estimated 30.73 hours per week on digital entertainment. This works out to approximately 4.5 hours per day. Allocating eight hours of work and seven hours of sleep, consumers then have about 4.

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Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players in podcasts.

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What Banijay’s Interest in Endemol Shine Tells Us About TV Show Fandom

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Tim Mulligan

23 Oct 2019

With Vivendi-backed Banijay on the verge of acquiring Endemol Shine this week, we are entering a new era of monetising fandom in the on-demand streaming era. Banijay is reportedly offering $2.2 billion to acquire the Disney/Apollo-owned production company famous for producing hits for two very different eras – the linear TV hit reality show Big Brother and the dystopian Sci-Fi streaming anthology hit Black Mirror.

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The Houston Rockets, Hong Kong and the Dangers of Mixing Politics With Profit

Hanna Kahlert

22 Oct 2019

Colin Kaepernick

On 8 October, Houston Rockets general manager Daryl Morey tweeted support for the Hong Kong protests. The NBA had an exclusive partnership with Tencent to stream this season to an estimated 500 million fans in China, a market for which the business is estimated to be worth $4 billion to the NBA.

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The Streaming War Enters a New Phase with Aggressive Content Slates

Amanda Stears

22 Oct 2019

For once, consumers can hit the pause button on subscription fatigue and watch the streaming wars unfold while reaping the benefits of the competition. US viewers are in for a treat as the launches of Apple TV+ and Disney+ loom closer on the first and 11th of November respectively.

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What do Fortnite, Netflix, Spotify, The Economist and TikTok have in common?

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Dara Jegede

21 Oct 2019

The peaking attention economy has fully transformed competitive dynamics in the media and entertainment landscape. Consumers have maxed out on their available down-time, which originally provided organic growth for the likes of mobile gaming in the early 2000s.

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The NFL and Pizza Hut: Future-Proofing with E-Sports

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Alistair Taylor

18 Oct 2019

ad responsiveness

addressable audience

advert experimentation

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it became the first brand to secure naming rights for a virtual football stadium in an agreement with Madden NFL creator EA Sports.

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Streaming Video Metrics Go Mainstream

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Tim Mulligan

18 Oct 2019

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection This has been another big week in the streaming evolution of video.

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BBC Kids to LADbible: Video Providers Expand Their Reach

Amanda Stears

18 Oct 2019

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach and territory.

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What Should Label Playlist Strategies Be in 2020?

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Keith Jopling

15 Oct 2019

MIDiA’s ‘ Playlist Revolution ’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further development of the format.

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Fortnite’s Black Hole: A Fandom Play for Peak Attention

Hanna Kahlert

14 Oct 2019

One would think that, in a highly competitive market where every entertainment proposition is now increasingly struggling to maintain engaged audience share, the ideal strategy would not be to obliterate one of your most popular ( 250 million players globally ) games with an asteroid strike.

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Take Five (the big five stories and data you need to know) October 14th 2019

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Mark Mulligan

14 Oct 2019

fortnite blackhole

Fortnite black hole: In what may be the most audacious global games marketing stunt ever, Epic Games killed off Fortnite in Sunday’s end-of-season event , which one million people viewed live on Twitch.

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How Music Publishers Are Driving a Full Stack Revolution

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Mark Mulligan

14 Oct 2019

Music publishing catalogues are gaining momentum fast as an asset class for institutional investments, with transactions ranging from large catalogue mergers and acquisitions (M&A) through to investment vehicles for songwriters’ shares such as the Hipgnosis Fund and Royalty Exchange.

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Why the D2C Era Is About to Begin in Earnest

Cover image for Why the D2C Era Is About to Begin in Earnest

Tim Mulligan

11 Oct 2019

direct-to-consumer

Next month Apple TV+ and Disney+ will launch, followed by Warner Media’s HBO Max in Q1 2020 and NBCUniversal’s Peacock in April – making the next six months pivotal in the evolution of direct-to-consumer (D2C) video adoption both in the US and beyond.

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Indonesia’s Gojek Rivals Netflix with New Streaming Service GoPlay

Amanda Stears

8 Oct 2019

Indonesia’s leading mobile payment platform and tech unicorn Gojek launched its video-on-demand (VOD) service on 26 September. This comes shortly after its extension into the gaming industry with its gaming platform GoGames.

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Take Five (the big five stories and data you need to know) October 7th 2019

Cover image for Take Five (the big five stories and data you need to know) October 7th 2019

Mark Mulligan

7 Oct 2019

Streaming pricing, emerging questions: Music Business Worldwide raised the question of why streaming is discounted in emerging markets when BMWs and Amazon Echoes are not. There are many layers to this, but the key one is – who is going to pay? High income urban elites can afford Western prices; the mass populous cannot.

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Abbey Road 50 Years On: The Two Worlds of Music Listening

Mark Mulligan

7 Oct 2019

artist audiences

artist fanbases

Half a century after it first after it first topped the charts, the Beatles’ Abbey Road is back at the summit of the UK charts. With the anniversary editions retailing for between $20 and $100, the impact on Universal Music’s revenue will be even more pronounced than the chart position, as we saw with the deluxe editions of the White Album (which had editions priced up to $145) helping the Beatles become the fourth-biggest UMG artist in revenue terms in 2018.

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