Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: YouTube’s Music Streaming Service Is A Defensive Hedge

Zach Fuller
YouTube has announced it is launching a paid subscription music service ­­‒ a move that many perceive as the service putting itself in direct competition with Apple, Spotify and Amazon. However, despite YouTube being the largest streaming service by reach, this actually appears more of hedge against the real incoming threat for its ad-supported model: Facebook’s music offering.
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Music Catalogue and Streaming

Zach Fuller
When it comes to the music industry’s transition towards streaming, how the model has worked in the past requires a reconsideration of perspective. This is because throughout the business’s entire history, catalogue and copyright accounted for the majority of revenue, as breaking new artists was, and remains, an expensive endeavour very much in the VC model of investment, with a few large payoffs accounting for the overall cost.
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New Media's YouTube Strategy

Zach Fuller
New media’s video strategy came to the fore in the last year. With instant articles on Facebook and Google meaning Vice, BuzzFeed and Vox’s core platforms lost significant amounts of traffic, video became the key source of revenue, while native advertising and branded content articles lost their cachet with advertisers.
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Free Report: Digital Music Is Streaming Forward

Dara Jegede
MIDiA is proud to partner with DiMA on its inaugural Streaming Forward Report. Digital distribution, andstreaming in particular, has been transforming music business in recent years. Although digital business models had already transformed content marketplaces prior to the rise of streaming, it is the rise of streaming services that really flicked the switch on this radical transformation.
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