Blog: media finance

As outlined in our 2019 forecasting report, MIDiA predicts that Snap Inc. as we know it will be no more by the end of 2019. Its most notable asset Snapchat still has a sizeable audience among younger demographics but the company will be most likely acquired by a larger entity.

Media, with its creative nature, often likes to define itself as distinct from other industries, and yet it is governed by many of the same principles that shape other areas of commerce. With the shift to streaming in full swing, how are media business models being affected by the market forces that influence its ability to experiment with pricing and other modes of monetisation.