MIDiA Blog - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

MIDiA’s five games trends to watch in 2025

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Rhys Elliott

19 Dec 2024

The year 2024 has been eventful for the games market to say the least. Call of Duty came to Game Pass, Sony released its PS5 Pro console, live-service games faced a reckoning, and gaming has solidified its space at the heart of entertainment.

min read

RIIZE: When listening to superfans goes too far

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Olivia Jones

19 Dec 2024

SM Entertainment

Many record labels have spent 2024 trying to capitalise on the power of superfans , inspired by the global success of Korean entertainment companies. However, the recent scandal involving Seunghan, a member of the K-pop group RIIZE, and their label SM Entertainment, prompts questions about whether catering too strongly to the biggest – and loudest – superfans can be detrimental to both artists and their fanbases .

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Can AI creator tools live up to their hype in 2025?

Cover image for Can AI creator tools live up to their hype in 2025?

Ben Woods

19 Dec 2024

Product Strategy

Generative AI dominated discussions about the entertainment industry’s future in 2024. Whether it is music, video, games, audio, or social, both the immediate and long-term impacts of this technological revolution have been hard to ignore.

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Will audio have a seat at the creator economy table?

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Rutger Rosenborg

18 Dec 2024

As 2024 comes to a close, it is worth reflecting on this year’s audio trends and where we expect things to head in 2025. Per our recent report, ‘ MIDiA’s 2025 predictions: It’s social’s stage now ’, social platforms will continue to take centre stage on the heels of the creator economy reshaping entertainment in the first half of the 2020s.

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A regulation-heavy year for social looms in 2025

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Hanna Kahlert

17 Dec 2024

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can be faced with high fines and potential bans (per The Guardian ).

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Netflix, Duolingo, and the art of engagement in a fiercely competitive attention economy

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Ben Woods

13 Dec 2024

Netflix is making sure everyone knows that Squid Game 2 is just around corner.The South Korean dystopian survival thriller has been subjected to a major global advertising splash ahead of the shows’ second season release on December 26, 2024.

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Overanalysing our Spotify Wrapped: what MIDiA’s stats say about the industry

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Tatiana Cirisano

12 Dec 2024

Spotify Wrapped

Audience Insight

Last year, as Spotify’s annual Wrapped series hit the internet, MIDiA did what we do best: analyse, publishing a blog piece on what our own year-end data reflects about the state of music streaming and fandom.

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Audio is incidental: Why Spotify wants to become a creator ecosystem

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Rutger Rosenborg

11 Dec 2024

Spotify Wrapped

First there were artists, and then there were podcasters. Now, there are artists, creators, and authors on Spotify. As we covered at the end of November, Spotify has officially renamed its Spotify for Podcasters hub to Spotify for Creators as the company looks to unlock the power of video in podcasting .

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Will the TikTok ban happen? What you need to know

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Hanna Kahlert

10 Dec 2024

It has been a rollercoaster of a news year for TikTok since April, when President Biden signed a law that would ban the platform unless it found new owners. The January 19th deadline is approaching quickly, and the heat is up as of December 6th, when the Federal Appeals court upheld the ban.

min read

Saving creators’ time is the beginning – not the end – of the AI revolution

Cover image for Saving creators’ time is the beginning – not the end – of the AI revolution

Ben Woods

5 Dec 2024

Creator economy

Product Strategy

Ask content creators about their pain points and they will tell you that time is their greatest challenge. Despite their passion for producing the best possible content, creators often find themselves bogged down by tasks that hinder their creativity.

min read

Gamers spend more time on social video than games

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Rhys Elliott

5 Dec 2024

Game publishers have long used third-party video platforms such as Twitch and YouTube as springboards for game promotion. In return, Twitch and YouTube receive ad- and creator-driven revenues (like donations).

min read

What happens to music when fan-made content eclipses the original IP?

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Tatiana Cirisano

5 Dec 2024

Last week, MIDiA’s Ben Woods delivered a message to the entertainment industry: nurture fandom or risk losing control of your IP . For years, the way in which consumers engage with their favourite artists, movies, TV shows, and games has become ever more about participation.

min read

Bundle up: Audible audiobooks join the Amazon Music catalogue

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Rutger Rosenborg

4 Dec 2024

As audio platforms continue to expand into industries beyond audio, new fronts in the platform wars are emerging. With Spotify now competing with YouTube for video, podcast, and music supremacy, the company’s foray into audiobooks has placed it in direct competition with Audible and, by extension, Amazon.

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What HYBE and UMG’s Q3 earnings tell us about superfans

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Olivia Jones

3 Dec 2024

Universal Music Group

“Superfan” has been this year’s buzzword in the music industry. From Universal Music Group (UMG) setting its superfan agenda at the start of the year to Warner Music Group announcing its plans for a superfan platform, much of the Western music industry has shifted its focus to monetising fandom.

min read

Australia bans social media for under-16s: the first domino towards a new digital world?

Cover image for Australia bans social media for under-16s: the first domino towards a new digital world?

Hanna Kahlert

3 Dec 2024

age restriction

australia social media ban

Australia has just approved groundbreaking social media regulation that bans users under 16 from accessing platforms like Snapchat, TikTok, Facebook, and X. This under-16 social media ban is the first of its kind that does not allow exceptions for existing users or those with parental permission.

min read

A message to the entertainment industry: nurture fandom or risk losing control of your IP

Cover image for A message to the entertainment industry: nurture fandom or risk losing control of your IP

Ben Woods

29 Nov 2024

Creator economy

What makes a fan in 2024? Is it how much they spend? How often they watch, listen or play? Is it how much they broadcast their fandom across social apps? Of course, the answer is all the above – and more.

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It’s social’s stage now: MIDiA’s 2025 predictions webinar

Cover image for It’s social’s stage now: MIDiA’s 2025 predictions webinar

Mark Mulligan

28 Nov 2024

2025 predictions

One of my favourite parts of the MIDiA year is creating the MIDiA predictions report and webinar. It is always a true team effort, with our team of analysts spending weeks brainstorming ideas, proposing predictions, stress testing those to within an inch of their lives, and then writing the report.

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Why social media regulation could be a boost for the creator economy

Cover image for Why social media regulation could be a boost for the creator economy

Hanna Kahlert

26 Nov 2024

TikTok’s future hangs in the balance, with its January deadline to find a new owner fast approaching beneath the oversight of a new, and unpredictable, US administration. President Trump originally tried to ban the app himself in 2020 by executive order, which failed.

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Move over, console wars – the battle for AAA portable gaming is coming

Cover image for Move over, console wars – the battle for AAA portable gaming is coming

Rhys Elliott

25 Nov 2024

Seemingly every manufacturer in the games space is working on a portable machine. Now, Bloomberg sources claim that Sony has started early work on a portable that plays PS5 games. Microsoft’s head of gaming, Phil Spencer, has already confirmed that Xbox is working on its own portable (also per Bloomberg ).

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What would happen if Sony bought Kadokawa?

Cover image for What would happen if Sony bought Kadokawa?

Rhys Elliott

22 Nov 2024

Japanese media conglomerate Kadokawa recently confirmed that Sony sent it a letter of intent to acquire Kadokawa (increasing its current 2% stake). Kadokawa owns FromSoftware, the developer of Elden Ring , a 25-million-selling game that became a huge cultural moment in 2022.

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