MIDiA Blog - Page 15

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Litigation versus innovation-treading the IP tightrope in the AI era

Cover image for Litigation versus innovation-treading the IP tightrope in the AI era

Tim Mulligan

17 Apr 2024

The year so far has been largely shaped by AI and perception of just how much it is poised to transform consumer lives. The primary focus has been on the technology and how it may be applied. However, the emerging legal framework around which the AI ecosystem will operate is equally important.

min read

Can’t cross the moat? Walk around it

Cover image for Can’t cross the moat? Walk around it

Mark Mulligan

12 Apr 2024

Creator economy

consumer creation

The music business is bifurcating. On one side, a new AI, fandom, and creation centred business is coalescing. On the other, the traditional business is pulling the draw bridge over its moat by pushing up streaming royalty thresholds to ensure the soon-to-explode long tail knows it is not welcome.

min read

Game budgets have gone out of control – let's shrink the scope

Cover image for Game budgets have gone out of control – let's shrink the scope

Rhys Elliott

11 Apr 2024

PlayStation Productions

AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of game development is a black box, leaks and disclosures around court cases and acquisitions show that budgets are now in the hundreds of millions for many AAA games.

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What podcast slowdown? 1.2 billion people will be listening by 2030

Cover image for What podcast slowdown? 1.2 billion people will be listening by 2030

Rutger Rosenborg

11 Apr 2024

spotify podcasts

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was an uncertain time for the podcast industry.

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Ideas are king in the land of AI video creation

Cover image for Ideas are king in the land of AI video creation

Ben Woods

11 Apr 2024

Video creator tools

Creator economy

Those with doubts about the impact of AI on video creation should watch Air Head . The surrealist short film about a man with a balloon for a head was pieced together using OpenAI’s Sora , the text-to-video tool that is fuelling fear and curiosity across Hollywood.

min read

The cultural pendulum swing is coming back around

Cover image for The cultural pendulum swing is coming back around

Tatiana Cirisano

11 Apr 2024

Music streaming

Across culture, there is an eerie sense of things coming full circle. After spending the past decade building an industry around ad-free streaming TV, Netflix has ads and feels increasingly like cable .

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The rise of the IP bank

Cover image for The rise of the IP bank

Tim Mulligan

10 Apr 2024

Post-lockdown saw the rise of media fusion into mainstream media formats, with games titles such as The Last of Us being made into episodic TV series. This followed the metaverse V1 experiences of live streamed music concerts from the likes of Travis Scott and Marshmello in Epic Game’s Fortnite .

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The techification of entertainment (and why it needs to reverse)

Cover image for The techification of entertainment (and why it needs to reverse)

Hanna Kahlert

10 Apr 2024

Entertainment today is almost inseparable from streaming – for better and for worse. The tech infrastructure that underpins today’s entertainment industry has had a huge impact not only on how content is delivered, but who consumes it, how, and why.

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Steam is the unlikely winner of the modern console wars – for now

Cover image for Steam is the unlikely winner of the modern console wars – for now

Rhys Elliott

4 Apr 2024

Thanks to console manufacturers and third-party publishers moving content to Steam, Valve now boasts one of the most diverse AAA offerings on the market, benefitting from new strategies adopted by Xbox and PlayStation.

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Forget TikTok trends; the scene is TikTok itself

Cover image for Forget TikTok trends; the scene is TikTok itself

Hanna Kahlert

4 Apr 2024

Much of marketing today focuses on chasing the latest TikTok trend. Catching the ‘next big thing’ just as it is taking off, then watching the cultural clout dissolve as the trend disappears as quickly as it appeared, is an exhausting enterprise.

min read

Spotify wants to make podcasts a marketing driver for music

Cover image for Spotify wants to make podcasts a marketing driver for music

Rutger Rosenborg

4 Apr 2024

Music streaming

Last summer, Variety published an article about the effect Alex Cooper’s Call Her Daddy podcast has on boosting the streams of her musician guests . According to Spotify, Anitta’s streams increased by 155%, Madison Beer’s by 130%, John Legend’s by 200%, and John Mayer’s by 350% after each artist appeared on Cooper’s show.

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Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success

Cover image for Disney’s IP bank is its ultimate superpower which it needs to double down on investing in hybrid IRL success

Tim Mulligan

4 Apr 2024

Disney’s annual shareholder meeting has confirmed that its management team, led by streaming and IP visionary Bob Iger, remains firmly in control of the media major’s destiny by thwarting Nelson Peltz’s push to acquire a board seat.

min read

Fan economy: expanded rights are worth $3.5 billion, now what?

Cover image for Fan economy: expanded rights are worth $3.5 billion, now what?

Mark Mulligan

3 Apr 2024

expanded rights

MIDiA recently, and exclusively, revealed that expanded rights now represent 10% of the recorded music market with revenues of $3.5 billion. These revenues, derived principally from monetising the brand of the artist (merch, sponsorships, branding, live, etc.

min read

Take-Two acquires Gearbox as cross entertainment synergies ramp up

Cover image for Take-Two acquires Gearbox as cross entertainment synergies ramp up

Karol Severin

28 Mar 2024

take two interactive

We have barely made it to the end of the first calendar quarter of 2024 and MIDiA’s prediction about a $100 million+ acquisition in the games industry has panned out. Take-Two Interactive (Take-Two) is acquiring The Gearbox Entertainment Company from Embracer for $460 million, paid with common stock.

min read

Artist subscriptions and the myth of a silver bullet

Cover image for Artist subscriptions and the myth of a silver bullet

Tatiana Cirisano

28 Mar 2024

artist subscriptions

monetizing fandom

Artist subscriptions are back in the music industry discourse and the takes are piping hot. James Blake lit up X with his announcement of subscription platform Vault, Warner Music Group is building its own superfan platform, and Spotify confirmed that “superfan clubs” are soon to come.

min read

AI could enable a golden age of audio piracy

Cover image for AI could enable a golden age of audio piracy

Rutger Rosenborg

28 Mar 2024

Everyone knows the story: In the early 2000s, peer-to-peer (P2P) file-sharing platforms like Napster, Kazaa, and LimeWire helped digital music piracy proliferate, ultimately decimating recorded music revenue for years.

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Reddit’s IPO is a nail in the coffin for the centralised internet

Cover image for Reddit’s IPO is a nail in the coffin for the centralised internet

Hanna Kahlert

28 Mar 2024

centralised internet

Last week, Reddit, the 19 year old social(ish) platform and long-time backbone of the internet, went up for IPO. The news is not exactly a surprise; the company has been hinting at it for years now, and initially filed in 2021 before the market turned unfavourable.

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Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Cover image for Why Prime Video's Mr Beast gamble can fuel Amazon's advertising business

Ben Woods

25 Mar 2024

Amazon Prime Video has embarked on a big bet that could reshape the relationship between streaming TV and content creators. Long rumoured, the deal between YouTube superstar Mr Beast and Prime Video was made official on Tuesday (March 19th, 2024) with some headline grabbing details.

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As Spotify corners audiobooks, Audible eyes functional audio

Cover image for As Spotify corners audiobooks, Audible eyes functional audio

Rutger Rosenborg

22 Mar 2024

Over the course of 30 years, Audible’s catalogue has grown to include more than 470,000 audiobooks, at least according to their own ads . In less than a year, Spotify’s catalogue has grown to include more than 200,000 audiobooks, which is already 42.

min read

Artists need to place themselves at the centre of fan community-led commerce

Cover image for Artists need to place themselves at the centre of fan community-led commerce

Keith Jopling

21 Mar 2024

The solution to artist remuneration and the next wave of music industry growth is already here: fan communities. Warner Music recently attracted attention with the news that it is developing a superfan app for artists, with the functionality to distribute content across multiple platforms and collect fan data along the way.

min read

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