Audio Case Studies from MIDiA Research

Case Studies: Audio

Audible competes with Spotify by considering the reasons consumers listen

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Case Study by Rutger Rosenborg

25 Jul 2024

Audience Insight

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Popular Spotify podcasts are driving listeners to music streaming

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Case Study by Rutger Rosenborg

17 Jun 2024

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iHeartMedia is converting radio listeners to podcast listeners

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Case Study by Rutger Rosenborg

22 Feb 2024

Business Strategy

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How Dua Lipa’s Service95 maintains her relevancy

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Case Study by Annie Langston

14 Aug 2023

The New York Times

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How Max is already closing the audience gap

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Case Study by Annie Langston

1 Jun 2023

Business Strategy

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Spotify’s new podcast features mimic music discovery

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Case Study by Annie Langston

3 Apr 2023

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Markiplier’s podcast breakthrough sets a new precedent for games creators

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Case Study by Annie Langston and Kazia Rothwell

3 Apr 2023

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Global Radio illustrates the opportunities for radio’s digital transition

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Case Study by Annie Langston

1 Mar 2023

Business Strategy

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Apple Music taps into mainstream music audience to grow podcast videos

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Case Study by Annie Langston

1 Feb 2023

Business Strategy

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Spotify’s audiobook vertical brings a new format to the masses

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Case Study by Annie Langston

4 Jan 2023

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Europe-born Podimo is set to infiltrate the entire Western market

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Case Study by Annie Langston

30 Nov 2022

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NPR continues to capitalise on radio foundations in the podcast market

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Case Study by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

28 Sep 2022

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Spotify expands the solutions to creators’ discovery problem

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Case Study by Annie Langston

27 Jul 2022

Business Strategy

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BBC Sounds transitions radio listeners to digital audio

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Case Study by Annie Langston

29 Jun 2022

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SXM Media
SXM Media’s advertising tool aims to better target audio consumers

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Case Study by Annie Langston

6 May 2022

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