Audio Case Studies from MIDiA Research

Case Studies: Audio

Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Cover image for Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Rutger Rosenborg

October 2024

Audience Insight

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Spotify is fighting the podcast platform wars on multiple fronts

Cover image for Spotify is fighting the podcast platform wars on multiple fronts

Rutger Rosenborg

September 2024

Audience Insight

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Audible competes with Spotify by considering the reasons consumers listen

Cover image for Audible competes with Spotify by considering the reasons consumers listen

Rutger Rosenborg

July 2024

Audience Insight

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Popular Spotify podcasts are driving listeners to music streaming

Cover image for Popular Spotify podcasts are driving listeners to music streaming

Rutger Rosenborg

June 2024

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iHeartMedia is converting radio listeners to podcast listeners

Cover image for iHeartMedia is converting radio listeners to podcast listeners

Rutger Rosenborg

February 2024

Business Strategy

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How Dua Lipa’s Service95 maintains her relevancy

Cover image for How Dua Lipa’s Service95 maintains her relevancy

Annie Langston

August 2023

The New York Times

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How Max is already closing the audience gap

Cover image for How Max is already closing the audience gap

Annie Langston

June 2023

Business Strategy

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Spotify’s new podcast features mimic music discovery

Cover image for Spotify’s new podcast features mimic music discovery

Annie Langston

April 2023

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Markiplier’s podcast breakthrough sets a new precedent for games creators

Cover image for Markiplier’s podcast breakthrough sets a new precedent for games creators

Annie Langston and Kazia Rothwell

April 2023

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Global Radio illustrates the opportunities for radio’s digital transition

Cover image for Global Radio illustrates the opportunities for radio’s digital transition

Annie Langston

March 2023

Business Strategy

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Apple Music taps into mainstream music audience to grow podcast videos

Cover image for Apple Music taps into mainstream music audience to grow podcast videos

Annie Langston

February 2023

Business Strategy

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Spotify’s audiobook vertical brings a new format to the masses

Cover image for Spotify’s audiobook vertical brings a new format to the masses

Annie Langston

January 2023

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Europe-born Podimo is set to infiltrate the entire Western market

Cover image for Europe-born Podimo is set to infiltrate the entire Western market

Annie Langston

November 2022

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NPR continues to capitalise on radio foundations in the podcast market

Cover image for NPR continues to capitalise on radio foundations in the podcast market

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

September 2022

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Spotify expands the solutions to creators’ discovery problem

Cover image for Spotify expands the solutions to creators’ discovery problem

Annie Langston

July 2022

Business Strategy

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BBC Sounds transitions radio listeners to digital audio

Cover image for BBC Sounds transitions radio listeners to digital audio

Annie Langston

June 2022

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SXM Media
SXM Media’s advertising tool aims to better target audio consumers

Cover image for SXM Media

Annie Langston

May 2022

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