Case Studies Music

Grimes leans into fan creativity with Elf.Tech

Tatiana Cirisano
Cover image for Grimes leans into fan creativity with Elf.Tech

Case Study

PDF Synopsis
Grimes leans into fan creativity with Elf.Tech When artificial intelligence (AI)-generated songs mimicking the vocals of real artists began circulating the internet in spring 2023, the music industry’s immediate response was fear. Understandably so — it is difficult to discern these so-called ‘deepfakes’ from artists’ authentic releases, ...

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