How Max is already closing the audience gap

As consumption and consumer attention fragments across platforms, it is increasingly important that subscription video on-demand (SVOD) services maximise reach by offering related on-demand content in other formats, which can include podcasts. Many major platforms already produce companion podcasts as additional content for their most popular TV shows and promote them in-platform.
MIDiA clients
Login here to view this case study.
Get access to this case study
New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.