Case Studies Media & Marketing

Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

Case study by Hanna Kahlert
Cover image for Covers.ai and why Universal Music Group’s call to keep AI away from streaming platforms may be too little, too late

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After a song featuring the voices of Drake and The Weeknd, generated by AI, went viral on TikTok and was posted across streaming platforms, Universal Music made an open appeal to streaming platforms to...

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Web 3.0 is here Navigating the new culture of digital entertainment