Case Studies Music

How Coachella put the power of UGC livestreaming on display

Case study by Tatiana Cirisano
Cover image for How Coachella put the power of UGC livestreaming on display

Case Study

Synopsis PDF
YouTube’s official livestream of the 2023 Coachella Valley Music and Arts Festival captured the event through both a long-form, professional livestream on YouTube, and short-form video user-generated...

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