How Coachella put the power of UGC livestreaming on display
YouTube’s official livestream of the 2023 Coachella Valley Music and Arts Festival captured the event through both a long-form, professional livestream on YouTube, and short-form video user-generated content (UGC) on YouTube Shorts. YouTube partnered with influencers to document their festival run on Shorts, taking advantage of the growing trend of consumers recording content (and even livestreaming) at concerts.
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