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Music Industry Social Creator Economy Entertainment and Fandom Case studies

Case Studies: Fandom

Pophouse
Redefining catalogue investment for the fan economy

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Case Study

Tatiana Cirisano and Olivia Jones
May 2025
Fandom
Star Wars
Business Strategy
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How Crunchyroll became a driver of anime’s fandom and scenes

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Case Study

Ben Woods
April 2025
Streaming
US
free
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How Charli XCX leveraged the hyperpop scene into a global movement

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Case Study

Mark Mulligan and Tatiana Cirisano
April 2025
Labels
Streaming
US
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Grimes leans into fan creativity with Elf.Tech

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Case Study

Tatiana Cirisano
August 2023
Fandom
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Dream11
Dream11 offers monetisation strategy for emerging market fandom

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Case Study

Tim Mulligan, Alistair Taylor and Srishti Das
January 2021
Video
investment
Fandom
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