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Music Industry Social Creator Economy Entertainment and Fandom Case studies

Case Studies: Spotify

Apple Music is winning over US 25-34s

Cover image for Apple Music is winning over US 25-34s

Case Study

Kriss Thakrar and Tatiana Cirisano
April 2023
Apple
Spotify
Music
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Markiplier’s podcast breakthrough sets a new precedent for games creators

Cover image for Markiplier’s podcast breakthrough sets a new precedent for games creators

Case Study

Annie Langston and Kazia Rothwell
April 2023
Spotify
Games
Markiplier
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BBC Sounds
BBC Sounds sets a blueprint for broadcaster podcast strategy

Cover image for BBC Sounds

Case Study

Mark Mulligan
October 2020
Spotify
Home audio
Digital audiences
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