Tag: Whatsapp

Why Did Facebook’s EPL Rights Deal Collapse?

Posted on 15th March, 2019 by Alistair Taylor in BeIN Sports, Bidding, Brand Image, Cambridge Analytica, Daily Active Usage, Data Privacy, Dau, Declining Userbase, English Premier League, EPL, Facebook, Fox Sports, Messenger, Revenue Stream, Streaming, SVOD Services, Video Consumption, Wau, Weekly Active Usage and Whatsapp

The English Premier League (EPL) is now back on the market with its rights for Thailand, Laos, Cambodia and Vietnam following its deal with Facebook collapsing. Back in July 2018,…

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How Tencent is Successfully Monetising a Messaging App Ecosystem

Posted on 6th July, 2018 by Alistair Taylor in Advertising, China, Digital Content, Facebook, Instagram, Messaging App Ecosystem, Midia Event, Monetisation, Pay-walls, Streaming Video, Subscribers, Tencent, Tencent Music, Video, Video Advertising Revenue, Video Subscription, Video Subscription Revenue, Wechat and Whatsapp

Chinese tech giant Tencent, the company that 12 months ago you probably were not paying attention to, is now the second largest messaging app ecosystem globally, behind Facebook. Tencent is…

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