MIDiA Blog - Page 94

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Voice Control Could Cause a Boom in Ad-Supported Music and Podcasts

Zach Fuller

16 Mar 2018

Creativity and commerce have a tempestuous relationship at the best of times, yet both recognise the other’s importance in monetising their work. Nowhere is this more pronounced than in ad-land, which aside from direct monetisation (paid subscriptions etc.

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Why Exclusive Live Sports Coverage Matters To Facebook

Tim Mulligan

14 Mar 2018

Facebook’s decision to acquire the exclusive digital streaming rights to Major League Baseball is another clear push by the social media giant into the traditional world of TV content. The agreement which was publicised on March 9th, allows Facebook to stream 25 live games in 2018 through the MLB Live show Page , making Facebook the MLB’s exclusive digital distribution partner outside of the MLB Network , which is the MLB’s authenticated channel app service (an app which can also be viewed on desktops where you have to provide pay-TV partner login details in order to access the service).

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Could Magic Leap’s Future End Up More B2B than B2C?

Karol Severin

13 Mar 2018

magic leap funding

Magic Leap announced last week that it has raised $461 million from the Saudi Arabia’s Public Investment Fund. This brings its latest fundraising round (D) to $963 million, which makes a total of $2.

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Not All Originals Are Created Equal

Cover image for Not All Originals Are Created Equal

Tim Mulligan

12 Mar 2018

As the world shifts closer to becoming a digital video landscape, the ‘original’ has become a key part of the value proposition for subscription video on demand (SVOD) services as they battle for market share.

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Quick Take: NME and the Decline of Print

Zach Fuller

9 Mar 2018

digital advertising

To paraphrase a proverb on the inevitability of change, ‘It is astonishing how long things can continue and how quickly they can fall’. The NME’s swift announcement of a final issue certainly aligns with this prophecy.

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SVOD and the Emerging Video Content Bubble

Cover image for SVOD and the Emerging Video Content Bubble

Tim Mulligan

5 Mar 2018

Media and Marketing

Another week, another inflated data point around the expanding content offerings on premium video services. Netflix CEO David Wells announced on Tuesday, 27th February, that not only will Netflix spend $8 billion on content in 2018, but it will be commissioning up to 700 original series this year.

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Could Hatch Be Rovio’s Answer To Satiating Shareholders In The Long Term?

Karol Severin

1 Mar 2018

Last week Rovio published preliminary information about its performance in Q4 and full year 2017, as well as its outlook for 2018. Rovio said it expects €297.2 million revenue for 2017, which is a growth of 55% year-on-year (17% growth between Q4 2016 and 2017).

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The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Cover image for The Narrative Of Spotify’s Filing Is That The Best Is Yet To Come

Mark Mulligan

28 Feb 2018

Spotify just filed its F1 for its DPO. The most anticipated business event in the recorded music industry since, well…as long as most can remember, is one big step closer. The filing is a treasure trove of data and metrics, and while there won’t be too many surprisesfor anyone who follows the company closely, there are nonetheless a lot of very interesting findings and themes.

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Will AI Replace The Artist Altogether Or Will It Serve As Another Creation Tool?

Zach Fuller

28 Feb 2018

artificial intelligence

In covering tech trends, we try to avoid chasing after the latest buzzwords at MIDiA. Artificial Intelligence certainly ticks the boxes of Gartner’s famed hype cycle model , i.e. technologies that attract VC funding and obligatory media headlines before falling into a trough of disillusionment, often never recovering.

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Just What Is Tencent Up To With Streaming?

Mark Mulligan

28 Feb 2018

Tencent is building a global streaming empire. Back in December 2017 Tencent Music did a 10% equity swap deal with Spotify and now it has led a $115 million investment round for India-based streaming service Gaana.

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Why Comcast is bidding for Sky

Mark Mulligan

27 Feb 2018

In a dramatic development Tuesday, US telco giant Comcast announced it is bidding £22.1 billion ($31 billion) for UK pay-TV operator Sky. This is a 16% premium to the existing takeover bid currently undergoing regulatory review from 21st Century Fox.

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Which TV Genres Have The Highest Paid Conversion Rates Among Fans?

Karol Severin

26 Feb 2018

genre preferences

For the first time MIDiA has included TV genre preferences and willingness to pay for them into its quarterly surveys. This covers 20 different TV genres, cross reference-able across 75 specific TV Show fan segments and 25 additional consumer segments.

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Why Netflix Is investing $300 million Into Ryan Murphy

Cover image for Why Netflix Is investing $300 million Into Ryan Murphy

Tim Mulligan

22 Feb 2018

Last week, streaming video giant Netflix created the first $300 million showrunner (a role combining writer, executive producer and script editor responsibilities). A term only loosely understood before Netflix initiated the subscription video on demand revolution in 2007, the showrunner is the new power focus of the original content bubble emerging in scripted drama.

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With Black Panther: The Album Soundtrack At Number One In The US, Are We Witnessing A Soundtrack Renaissance?

Zach Fuller

20 Feb 2018

Critical Developments

With the film sitting atop the box US office, Black Panther: The Album, executively produced by Kendrick Lamar, has managed a rare franchise feat by debuting at No. 1 on the Billboard 200 chart, with 154,000 in combined streaming and physical sales.

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The Sports Bubble Has Finally Burst for The English Premier League

Cover image for The Sports Bubble Has Finally Burst for The English Premier League

Tim Mulligan

14 Feb 2018

English Premier League

Yesterday the English Premier League (EPL) announced the winners of its triennial domestic TV broadcast rights. As expected the two incumbent rights holders (Sky and BT) retained their privileges to cover the competition domestically.

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The Digital Advertising Contest Between Google And Facebook Is Intensifying

Zach Fuller

14 Feb 2018

digital advertising

Brace yourselves for a stats-centric blog. Having gone through this week’s annual reports from big tech, there have been some important developments in the digital advertising space. These of course hold significant implications for content monetisation, as whilst subscriptions remain the core driver of growth, ad-supported content is a vital component of overall revenue.

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Radio Is Streaming’s Next Frontier

Cover image for Radio Is Streaming’s Next Frontier

Mark Mulligan

9 Feb 2018

Ad Supported Music

ad supported streaming

This week MIDiA held its latest quarterly research and networking event at Gibson Brands Showrooms in the heart of London’s West End. The event was heavily over-subscribed and was a great success (there are some photos at the bottom of this post).

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The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Cover image for The Premier League Faces Some Tough Choices What Ever Happens With This Week's Broadcast Rights Bids

Tim Mulligan

8 Feb 2018

This is a big week for the English Premier League with the bid submissions for the 2019-2022 broadcast rights due to be delivered tomorrow. The Premier League is the world’s most lucrative football league, with 14 of the 30 largest revenue generating clubs competing in the league.

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Quick Take: Is Pandora Too Big to Fail for the US Streaming Economy?

Zach Fuller

5 Feb 2018

A quick appraisal of the US music streaming space reveals some surprising distinctions in the market, particularly when compared to global trends. The US Streaming market is disproportionately ad-supported: The United States is still the world’s largest music market, despite its dominance being challenged by Japan’s robust physical market (the country even briefly overtook the US as the world’s largest music market in 2010).

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Facebook Has Got An Instagram Problem

Cover image for Facebook Has Got An Instagram Problem

Mark Mulligan

1 Feb 2018

Facebook messenger

Mark Zuckerberg dropped a bit of bombshell during the Q4 2017 earnings call. He announced that Facebook daily active users (DAUs) have fallen across some key markets, including the US. COO Sheryl Sandberg elaborated: “In the US and Canada, these changes contributed to a DAU decline of 700,000 compared to Q3.

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