MIDiA Blog - Page 69

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Kingdom: Global events correlate with show awareness

Cover image for Kingdom: Global events correlate with show awareness

Hanna Kahlert

19 Mar 2020

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead , zombies have been a cultural zeitgeist metaphorically teasing at our inner fears about humanity at large for decades.

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Why Games Could Benefit from Coronavirus

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Karol Severin

17 Mar 2020

Yes, it’s another coronavirus-related one, but this time hopefully a more cheerful story than what we’ve been reading and hearing over the last few weeks – at least for gamers and the games industry.

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Entertainment unleashed in an era of universal basic income

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Tim Mulligan

13 Mar 2020

Universal Basic Income

Business Strategy

As the abnormal becomes the new normal following the official confirmation that the world has entered into a global pandemic event, the looming potential recession and enforced home entertainment experiment provides a glimpse into how the future might look in a decade-plus when universal basic income (UBI) could well make entertainment the most valuable economic activity on the planet.

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How Coronavirus Will Affect the Entertainment Industries

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Mark Mulligan

12 Mar 2020

coronavirus going out

coronavirus recession

The coronavirus is a global pandemic . Regardless of what its actual infection and mortality rates might be, it is already having seismic impacts on stock markets and consumer behaviour – the result of which might be to tip the global economy into recession.

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Marketplace pandemic: How will media companies fare in a recession?

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Hanna Kahlert

11 Mar 2020

With the 9th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis (via BBC ), seeing trading briefly suspended before resuming with all three major stock markets down over 6%, the market is clearly in a volatile place.

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Altered carbon: Tracking fandom into the future

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Hanna Kahlert

6 Mar 2020

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t hold up to scrutiny when 29% of consumers “normally stop paying attention” when ads come on during a TV show, 31% “usually skip video ads online” and 11% block online ads on their desktop and/or laptop (source: MIDiA Research Main Consumer Survey Q1 2019).

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Cover image for Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Alistair Taylor

6 Mar 2020

consumption habits

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they ‘would not rule anything out’ as the Rugby Paper reported the championship would go behind a paywall on Sky .

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Recorded Music Revenues Hit $21.5 Billion in 2019

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Mark Mulligan

5 Mar 2020

With IPOs from Warner Music and Universal Music pending and continued institutional investment into music catalogues, the music business is firmly in the sights of big money. The performance of the recorded music business in 2019 is going to heat up interest even further.

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Why Disney+’s Sky distribution deal is likely to become mainstream among D2C competitors

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Tim Mulligan

3 Mar 2020

Today the UK’s dominant pay-TV operator, Sky, announced a partnership with media major Disney+ to grow its UK subscriber base prior to its official UK launch on March 24th. Sky currently operates Now TV, its own subscription video on demand (SVOD) service, and is owned by Comcast – which is launching its own direct-to-consumer (D2C) service Peacock next month.

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Is Video Streaming About to Witness Music’s P2P Trial by Fire?

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Hanna Kahlert

2 Mar 2020

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question of how to compete well enough to survive in the hostile environment of overstimulated, wallet-stretched and increasingly tech-savvy consumers.

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Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Cover image for Beyond Hustle – What Are the New Ideas and Approaches in Music Marketing?

Keith Jopling

2 Mar 2020

As part of a recent project, MIDiA spoke with a wide range of direct artists and start-up labels about how they get their releases through the vast amounts of content that clutter up the music discovery landscape these days.

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NFL's broadcast over-index flatters to deceive

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Alistair Taylor

27 Feb 2020

The NFL’s recently released viewing figures provided to CNBC highlighted a 5% increase in viewership as TV audiences grew on average to 16.5 million, up from 15.8 million in 2018. Not only this, but according to Quartz , throughout the season the NFL finished with 41 out of the top 50 broadcasts (of which only five were not sports).

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Welcome to the Age of the Artist

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Mark Mulligan

27 Feb 2020

age of the artist

artist distribution

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming and investment is pouring in.

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The end of the Bob Iger era – what next for Disney?

Tim Mulligan

26 Feb 2020

In February 2020, Disney announced that Bob Iger will step down from the Disney CEO role and become the executive chairman through to December 31st2021, with immediate effect. Bob Chapek, who has served as the chairman of Disney Parks, Experiences and Products, will assume the role of CEO.

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Apple TV+ bets on fandom

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Hanna Kahlert

24 Feb 2020

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights into the direction content production will go in an already-saturated attention economy.

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Could Google eat the e-sports media rights world?

Cover image for Could Google eat the e-sports media rights world?

Karol Severin

21 Feb 2020

Business Strategy

Google entered a media rights partnership with Activision in January, including rights for the Overwatch League, Call of Duty League and HearthStone. Last week The Esports Observer reported on multiple sources which claimed the value of the deal to be $160 million paid over three years, including rights to Overwatch League , Call of Duty, and Hearthstone .

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Why the BBC finds itself in an existential battle for survival

Tim Mulligan

18 Feb 2020

On February 5thNicky Morgan, the UK Secretary of State for Digital, Culture, Media and Sport,announcedan eight-week public consultation on whether to decriminalise TV licence fee evasion (via Gov.uk ).

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The age of the creators

Cover image for The age of the creators

Hanna Kahlert

17 Feb 2020

Content Creators

Creator economy

Audience Insight

Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to have greater direct control of their output, from conception to completion to monetisation.

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What UMG’s IPO Means for the Business of Music

Mark Mulligan

14 Feb 2020

Access Industries

music as an asset class

Finishing 2019 on $6.4 billion, Universal Music is to go to IPO hot on the heels of Warner Music’s announcement to do the same. This of course also follows the Tencent-led agreement to acquire 10% of UMG for $3 billion with an option to acquire another 10%.

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Joining the D2C streaming wars is a do-or-die moment for ViacomCBS

Cover image for Joining the D2C streaming wars is a do-or-die moment for ViacomCBS

Tim Mulligan

12 Feb 2020

Last Thursday CNBC reportedthat the newly-merged ViacomCBS is planning to launch its own direct-to-consumer (D2C) service, with a formal announcement to be made during the company’s forthcoming fourth quarter earnings conference call on February 20th.

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