MIDiA Blog - Page 106

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Social Commerce: Facebook’s Next Act?

Zach Fuller

26 Jan 2017

Discussions abound in tech circles over where Facebook will go next. Much in the same way as Apple’s definitive strategy in the past two decades can be interpreted through their services embellishing the company’s hardware products, (though a slowdown in iPhone sales could potentially alter this...

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Amazon’s Latest VR Play: Commerce Over Content?

Zach Fuller

19 Jan 2017

Google Daydream

As the world’s largest e-commerce retailer increasingly flexing its content muscle, following a notable presence at the Golden Globes, Amazon has announced it is hiring a ‘Creative Director of Virtual Reality’.

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Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Cover image for Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Mark Mulligan

19 Jan 2017

Content strategy

Netflix originals

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This wraps up a stellar year for Netflix, one in which it doubled down on original programming and deli...

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YouTube Rolls Out A Chat Feature

Karol Severin

19 Jan 2017

Mobile messaging

After months of testing, YouTube is rolling out its chat feature. It launched Wednesday in Canada only for now, with other countries to follow. In the escalatingwar of big tech companies to establish Mobile Life Ecosystems and serve as many needs of consumers’ digital lives as possible, messaging ...

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Apple Shows Its Walled Platform Muscle With A 25% App Store Price Hike

Karol Severin

17 Jan 2017

Media and Marketing

Apple has just announced in an email to developers, that it will increase App Store prices by nearly 25% in the UK starting next week, following the fluctuations of the British Pound since the Brexit referendum.

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Netflix And The Tenth Anniversary Of Video Streaming

Tim Mulligan

16 Jan 2017

Content strategy

digital strategy

Today marks the tenth anniversary since Netflix launched its pivot into video streaming. Up until 2006, Netflix was a troubled company with repeated predictions for the inevitable demise of its DVD-rental business dating back to 2002.

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Snapchat’s Pre-IPO Nightmares: Instagram Launches Ads On Stories To 150 Million Daily Users

Karol Severin

12 Jan 2017

Instagram stories

Instagram has announced the launch of ads in Stories. Stories are a feature pinned at the top of Instagram’s user feed, enabling them to showcase and browse photos and videos of other users. Instagram Stories is infamous for being heavily inspired by Snapchat’s features.

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Announcing MIDiA’s New Research Practice: Paid Content

Mark Mulligan

11 Jan 2017

Digital Media Strategy

facebook strategy

We are proud to announce the launch of MIDiA’s latest research practice: Paid Content. We’ve been working on this service for the past 9 months and it is headed up by our Paid Content analyst Zach Fuller.

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Obama’s Farewell Speech Frames Filter Bubbles as a Personal Responsibility

Zach Fuller

11 Jan 2017

‘For too many of us, it has become safer to retreat into our own bubbles, whether in our neighborhoods or college campuses or places of worship or our social media feeds, surrounded by people who look like us and share the same political outlook, never challenging our assumptions.

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What’s In A Name: From Yahoo to Altaba

Tim Mulligan

11 Jan 2017

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two.

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Introducing MIDiA's Streaming Music Health Check

Mark Mulligan

10 Jan 2017

2nd quarter 2016

We are pleased to announce the arrival of the following MIDiA report on our report store: 'Streaming Music Health Check: Streaming’s Watershed Moment'. You can purchase the report here. MIDiA Research subscription clients already have full access.

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Will Amazon Eat The Voice Command World?

Karol Severin

9 Jan 2017

Last year was undoubtedly the year of video. As CES kicked off to shine more light on where the efforts of the industry are headed this year, it is becoming increasingly clear just how much voice command is emphasised, particularly as the battle for connected homes and cars heats up.

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Medium’s Job Cuts Are Symptomatic Of A Bigger Issue In Online Publishing Monetisation

Zach Fuller

6 Jan 2017

Twitter co-founder Evan William’s quality written content platform Medium announced yesterday it would be cutting around a third of its staff, chiefly those in its ad-sales team. In delivering the announcement, Williams pertinently wrote: ‘Upon further reflection, it is clear that the broken sys...

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Music Subscriptions Passed 100 Million In December. Has The World Changed?

Cover image for Music Subscriptions Passed 100 Million In December. Has The World Changed?

Mark Mulligan

6 Jan 2017

Amazon Prime Music

In streaming’s earlier years, when doubts prevailed across the artist, songwriter and label communities, one of the arguments put forward by enthusiasts was that when streaming reached scale everything would make sense.

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Welcome To The New Episodic Reality Of Online Video

Cover image for Welcome To The New Episodic Reality Of Online Video

Tim Mulligan

5 Jan 2017

episodic length

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th .

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Quick Take: Can Pokemon Go Help Boost The Smartwatch Market?

Karol Severin

23 Dec 2016

Pokemon Go launched for Apple Watch with an Android version coming soon. The smartwatch version will undoubtedly provide better experience to Pokemon Go players, but will the mobile gaming phenomenon prove strong enough to actually affect the smartwatch market? A Match Made In Heaven The integration...

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Facebook The Media Company: If It Looks Like A Duck

Mark Mulligan

22 Dec 2016

Facebook Media Company

facebook media strategy

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at MIDiA, so much so in fact that we have just publishedan entire report on the subject: "Facebook T...

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Mad Men, Video Advertising And Transparency

Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry” raises fears that all is not well in the world of video advertising.

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Why Super Mario Run Will Be A Hit Game, But Not A Mobile Craze

Karol Severin

16 Dec 2016

Nintendo launched its much anticipated Super Mario Run yesterday on iOS globally. The media has been flirting with Pokemon Go comparisons throughout the lead up to the release. The record breaking story of Pokemon Go makes both consumers and the press look for the next big thing.

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The Second Coming Of Silent Cinema

Tim Mulligan

16 Dec 2016

digital behaviour

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke, movies became audiovisual and Hollywood entered its golden age, which lasted right through to t...

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