MIDiA Blog - Page 88

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Will Direct Distribution Result in the YouTubification of Spotify?

Zach Fuller

21 Sep 2018

Spotify until now has been chiefly about, for want of a better word, the ‘professional musician’. True, many artists on the platform may not be making a living exclusively through their art, but many are still going through some form of label services and distribution deal.

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Spotify’s Tencent Risk

Cover image for Spotify’s Tencent Risk

Mark Mulligan

21 Sep 2018

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted.

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Has the BBC Cured Streaming Latency?

Alistair Taylor

21 Sep 2018

2018 FIFA World Cup

2022 FIFA World Cup

Two weeks ago , the NFL warned subscription video on demand (SVOD) services to up their content delivery game if they are to be taken seriously when bidding for premium rights. It must therefore come as good news for streaming services as it appears the BBC may have potentially broken through the latency problem facing streamers of live sporting events.

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Why Sky has Placed A Strategic Bet On Disruptor Netflix

Tim Mulligan

19 Sep 2018

Today’s announcement that Netflix is going to be part of premium Sky offerings as from November, is a bigger deal for the UK pay-TV operator than it is for the US SVOD market leader. Netflix will form part of a new Sky subscription pack available on Sky Q called Ultimate On Demand .

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Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Cover image for Big Brother Axed By Channel 5, But It Is Not All Bad News For Endemol

Alistair Taylor

14 Sep 2018

Dutch production house Endemol is no longer going to be making cult reality TV show Big Brother for Viacom’s UK terrestrial channel, Channel 5. It announced that it was “disappointed not to reach an agreement with Channel 5”, following Channel 5’s admission to the BBC that “the forthcoming series of Big Brother will be the last – of either celebrity or civilian versions – on Channel 5”.

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How Netflix is Slowly Disrupting YouTube

Cover image for How Netflix is Slowly Disrupting YouTube

Tim Mulligan

14 Sep 2018

One of the foundational cornerstones of monetising the digital economy is that there are two ways of paying for digital content: either with your wallet or with your attention. In the digital video streaming era, this has manifested itself in the division of business models into subscription video on demand (SVOD) streaming services, where content is accessed through a monthly paid subscription, and ad supported video on demand (AVOD), where streaming content is free to view and supported by in-video advertising.

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S4 Capital's Growth Strategy

Zach Fuller

14 Sep 2018

Advertising industry

digital advertising

F. Scott Fitzgerald famously said there are no second acts in American lives. Sir Martin Sorrell however is not an American, despite having conducted extensive business in the US and being rumoured to hold the record for most the transatlantic concord flights between London and New York.

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Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate has become, there is a big risk that some readers will make incorrect assumptions about my position on Article 13.

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The Instagram Shop: The Case for Ecommerce Diversification and Tech Major Dismantling

Georgia Meyer

14 Sep 2018

The Verge recently reported rumours that Facebook is building a standalone Instagram app for shopping. Whilst this news is as yet unconfirmed by Instagram, it would seem a logical next step given Facebook’s recent innovations to evolve the current Instagram product into a seamless site for ecommerce.

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Mid-Year 2018 Streaming Market Shares

Cover image for Mid-Year 2018 Streaming Market Shares

Mark Mulligan

13 Sep 2018

amazon music unlimited

Amazon Prime Music

Music subscribers grew by 16% in the first half of 2018 to reach 229.5 million, up from 198.6 million at the end of 2017. Year-on-year the global subscriber base increased by 38%, adding 62.8 million subscribers.

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DAZN launches in the US – is it worth the gamble?

Alistair Taylor

12 Sep 2018

On September 10 th 2018 UK-based Perform Group officially launched DAZN US, its sports streaming video on demand (SVOD) service for the US. Following its inaugural launch in August 2016 in Austria, Germany and Switzerland, which was followed shortly thereafter by its launch in Japan, Perform has been actively buying up an extensive range of international sporting rights.

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Until Subscriptions Take Off, Is YouTube the Main Way to Build Emerging Market Audiences?

Zach Fuller

12 Sep 2018

Streaming has opened previously untapped emerging markets for music due to both heavy piracy and the absent legacy of a robust music industry, but monetisation remains lower in emerging markets because of the less developed digital ad markets.

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

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Nike Has Initiated A New Era for Politicised Brands

Georgia Meyer

6 Sep 2018

Colin Kaepernick

Nike’s choice to use Colin Kaepernick as one of the faces of its Just Do It slogan anniversary campaign is the latest – but as yet unmatched in scale – step in overt brand politics. The issue which Nike has just dived into, has to be one of the most profoundly personal and local – and at the same time, national-conscience defining – issues of US politics on the table today.

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How Streaming is Changing the Shape of Music [Part I]

Mark Mulligan

6 Sep 2018

[This is the first of two thought pieces on how streaming is reshaping music from creation to consumption] The streaming era has arrived in the music business, but the music business has not yet fully arrived in the streaming era.

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Amazon is all in on advertising

Alistair Taylor

31 Aug 2018

ad supported streaming

advertising video on demand

Amazon’s latest play into the TV ad market with the launch of Free Dive, an ad-supported video service for Fire TV users, showcases the company’s intent to further diversify revenue streams from its video services, pushing into advertising video on demand (AVOD).

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Podcasts: Monetising Behind Streaming Paywalls

Georgia Meyer

31 Aug 2018

brand sponsorship

Spotify’s exclusive deal with The Joe Budden podcast, as well as upping the output from a weekly to a bi-weekly show, is demonstrative of the opportunity that music streaming services perceive podcasts offer for monetisation behind their paywalls.

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Why Today’s International Rollout of Facebook Watch is so Significant

Tim Mulligan

30 Aug 2018

emerging markets

Today marks the first phase in the international rollout of Facebook Watch, the social media giant’s answer to YouTube. Having been available only in the US for the past year, Facebook users in the UK, Ireland, Australia and New Zealand will from today be able to view Facebook Watch through their accounts.

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State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Cover image for State of the YouTube Music Economy 2.0: A Turning Point for All Parties

Mark Mulligan

24 Aug 2018

YouTube is the most widely used streaming music app globally but it is also the most controversial one, locked in a perpetual struggle with music rights holders, with neither side quite trusting the intent of the other.

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Why Netflix Needs To Consider Advertising

Tim Mulligan

23 Aug 2018

Last Friday’s (August 17th) revelation, that global subscription video on demand (SVOD) market leader Netflix was running trailers on the service for its original content shows, has created a Voldemort (that which cannot be said) moment for the company.

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