MIDiA Blog - Page 67

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

COVID-19 Impact on Entertainment

Cover image for COVID-19 Impact on Entertainment

Dara Jegede

16 Apr 2020

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Alistair Taylor

16 Apr 2020

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens to stay inside. Now it is almost as if Nike consulted FIFA on its latest marketing campaign ‘Play Inside, Play for the World’, imploring enamored fans to play for the 7.

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Forget Virtual – UFC and NRL going Remote

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Alistair Taylor

10 Apr 2020

Associated Press

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form of quick fix to see a jump in engagement.

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Welcome to the new Era of Pandemic Programming

Tim Mulligan

9 Apr 2020

As 25% of the world gets used to a second month of lockdown following the public health crisis unleashed by the COVID -19 pandemic, the impact on video continues to grow. Propositions in this new landscape are benefitted by increased entertainment time available ( MIDiA Research has identified that formerly-commuting consumers have an additional 15% available entertainment time in the locked-down world).

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Free COVID-19 Impact Webinar

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Mark Mulligan

9 Apr 2020

coronavirus impact

coronavirus research

coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19 impact research, data and analysis since lockdowns started taking effect in the West.

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Radio Is Switched On Again

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Keith Jopling

9 Apr 2020

Radio is suddenly more vital - and by that I mean music radio. The human factor in radio programming and presentation has been clearly demonstrated in the weeks and months of the 2020 COVID-19 pandemic and the national ‘lockdown’ periods imposed by country authorities.

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The Digital Entertainment Boom Is Temporary; What Comes Next?

Cover image for The Digital Entertainment Boom Is Temporary; What Comes Next?

Hanna Kahlert

8 Apr 2020

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years.

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The Self-Isolation Entertainment Boom

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Mark Mulligan

7 Apr 2020

covid-19 entertainment boom

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately available to clients here and follow this link for details on how to sign up to MIDiA’s special research package for the duration of the COVID-19 outbreak .

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Quick take: Games companies try discounts, delays, and self-disruption

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Karol Severin

7 Apr 2020

Amazon might delay games streaming service launch to 2021 The New York Times has reported that Amazon’s games streaming proposition (now deemed Project Tempo) may be delayed to 2021 due to coronavirus.

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Today Quibi Launches into A Brave New World with Even Bigger Challenges Ahead

Cover image for Today Quibi Launches into A Brave New World with Even Bigger Challenges Ahead

Tim Mulligan

6 Apr 2020

chance the rapper

When Quibi chose April 6 th as its US and Canada launch date, it could not have envisaged just how rapidly the world would have reprioritised its finite attention. Quibi’s go-to-market strategy has focused on the seeming gap in mobile-native premium short-form video content – smartphone-native content up to 10 minutes in duration.

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Self-Isolation: DAZN Concedes to COVID-19

Alistair Taylor

6 Apr 2020

additive services

all-encompassing offering

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered (i.e. postponed / cancelled games) during this pandemic-enforced freeze on live sports.

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Exclusive COVID-19 Research Package for Independent Entertainment Companies

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Mark Mulligan

6 Apr 2020

covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation of filming and recording, to the surge in home entertainment consumption.

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Why Warner Media Is Investing in Incoming CEO Jason Kilar

Tim Mulligan

3 Apr 2020

On Wednesday AT&T announced that Jason Kilar will become the new CEO of Warner Media on May 1 st 2020. The choice of Kilar speaks volumes about how the US communications major is approaching the forthcoming challenge at the heart of its Warner Media subsidiary – the May domestic launch of HBO Max, its forthcoming direct-to-consumer (D2C) service.

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The COVID Bounce: Part II

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Mark Mulligan

2 Apr 2020

coronavirus consumer behaviour

In their early stages, COVID-19 self-isolation measures have quickly created new consumer behaviour patterns, oriented around four key axes: Communication Entertainment Information/news Education (for children at home) The demand for the first two of these behaviour groups is clearly illustrated by the mobile apps that consumers are downloading.

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Cover image for The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Alistair Taylor

2 Apr 2020

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23 rd to 25 th of April, despite growing pressures resulting from COVID-19 to postpone the event.

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Going the (Social) Distance: Rising Consumer Trends

Cover image for Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer behaviour

consumer trends

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering start-ups ; the current crisis could pose many of the same restrictions and driving need-gaps to result in similar opportunities.

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Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Cover image for Quick Take: Games News That Matters, but You May Have Missed Due To Coronavirus

Karol Severin

30 Mar 2020

Google Stadia launched Stadia Maker s to get independent developers on board: If this works, it could play a pivotal role in the success of the service. Especially in the times of lockdowns and cocooning , consumers will need a wider-than-usual variety of content not to get bored and will keep loyal to services.

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How News Can Unlock the Current Ad Engagement Paradox

Tim Mulligan

27 Mar 2020

With a quarter of the world’s population now estimated be living in areas under lockdown, online engagement is spiking at an unprecedented rate. Much of this engagement is being driven by a significantly-increased demand for entertainment to distract from the current global pandemic.

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The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Cover image for The COVID Bounce: How COVID-19 is Reshaping Entertainment Demand

Mark Mulligan

27 Mar 2020

The economic disruption and social dislocation caused by the COVID-19 pandemic is not evenly distributed. Some business face catastrophe, while others thrive. Across the entertainment industries the same is true, ranging from a temporary collapse of the live business through to a surge in gaming activity.

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Film Studios Pause Production; Is This the New Era of Anime?

Cover image for Film Studios Pause Production; Is This the New Era of Anime?

Hanna Kahlert

26 Mar 2020

animated content

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently published in MIDiA Research’s report, COVID-19 | Entertainment and Leisure Industry Impact Assessment (a free, redacted version available for download here ), the new landscape will be a mixed bag for video content.

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