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Variable Programming How Online Video Is Shaking Off The Schedule Straightjacket

Report by Tim Mulligan
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The 20,000 Foot View The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply. With programming space free of scheduling constraints and with the ability to focus shows on specific demographics rather than the mass market, increased content creativity is able to come to the fore during the commissioning process. The result will be strong and compelling content able to reach specific types of viewer with resulting audience loyalty driving increased profitability and revenues. Key Findings

  • Linear programming            becoming an anachronism in the            arena
  • For the                       the distinction between online and            is an arbitrary one
  • SVOD services            beginning to reimagine the creative            of the TV show
  •            of            linear TV series have only a            Range in Episode Length
  • SVOD multi-series            not conform to linear time           
  • Netflix’s average            length range for originals is            while Amazon is just            minute            linear TV with            minutes
  • Commissioning for            has become a battle of            against machine, of Netflix’s algorithm            Amazon’s crowd
Companies mentioned in this report: Netflix, Amazon, BBC

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