Variable Programming How Online Video Is Shaking Off The Schedule Straightjacket
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The 20,000 Foot View The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old analogue limits of linear TV programming no longer apply. With programming space free of scheduling constraints and with the ability to focus shows on specific demographics rather than the mass market, increased content creativity is able to come to the fore during the commissioning process. The result will be strong and compelling content able to reach specific types of viewer with resulting audience loyalty driving increased profitability and revenues. Key Findings
- Linear programming becoming an anachronism in the arena
- For the the distinction between online and is an arbitrary one
- SVOD services beginning to reimagine the creative of the TV show of linear TV series have only a Range in Episode Length
- SVOD multi-series not conform to linear time
- Netflix’s average length range for originals is while Amazon is just minute linear TV with minutes
- Commissioning for has become a battle of against machine, of Netflix’s algorithm Amazon’s crowd