Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Hybrid futures: What 2022 has in store for digital entertainment
2022 will be a reckoning point for cultural value in digital entertainment
Fandom and lean-in culture are reshaping video
Why the NFT hype will inevitably reach a (painful) normalisation point
2022 MIDiA predictions The year of the creator
The internationalisation of content: What it means when local goes global
Web 3.0 will be social-first
Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Quick take: Overwolf hints that UGC is the future of entertainment
Entertainment has an important role to play in the climate crisis
Why a VR metaverse is not the future of digital
Lean-in is the future because it is the past
Quick take: What the Apple event’s creator focus means for lean-in entertainment
The impact of culture on content: Why Squid Game is a bigger hit than Bond
The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes
From social media to creator tools The evolution of UGC
Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings
Content proliferation is remaking entertainment categories and giving rise to experiential consumption
