Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Why entertainment could reach new levels of fragmentation in 2022
From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy
Profiling the social media footprint of niche entertainment audiences for Web 3
The metaverse hype will need to account for screen fatigue in an increasingly digital world
Why Instagram will introduce NFTs to the gig economy in a big way
“Creativity has no genre”: What it takes to make it in music
Social media has become the default news platform for digital natives (for better and / or worse)
Cultural trends of 2022 A year of inflection points
Time for a metaverse reality check
Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead
The music industry (still) has a culture problem
Climate crisis awareness is entwined with entertainment behaviour
Hybrid futures MIDiA 2022 predictions
Hybrid futures: What 2022 has in store for digital entertainment
2022 will be a reckoning point for cultural value in digital entertainment
Fandom and lean-in culture are reshaping video
Why the NFT hype will inevitably reach a (painful) normalisation point
