Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
“Creativity has no genre”: What it takes to make it in music
Social media has become the default news platform for digital natives (for better and / or worse)
Cultural trends of 2022 A year of inflection points
Time for a metaverse reality check
Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead
The music industry (still) has a culture problem
Climate crisis awareness is entwined with entertainment behaviour
Hybrid futures MIDiA 2022 predictions
Hybrid futures: What 2022 has in store for digital entertainment
2022 will be a reckoning point for cultural value in digital entertainment
Fandom and lean-in culture are reshaping video
Why the NFT hype will inevitably reach a (painful) normalisation point
2022 MIDiA predictions The year of the creator
The internationalisation of content: What it means when local goes global
Web 3.0 will be social-first
Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic
Quick take: Overwolf hints that UGC is the future of entertainment
Entertainment has an important role to play in the climate crisis
