Hanna Kahlert

Hanna is one of our expert analysts, helping drive MIDiA’s research into the future of digital entertainment. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Euro 2020 – a pandemic-driven standout success

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Hanna Kahlert

15 Jul 2021

This last weekend saw the finals of the delayed UEFA Euro 2020, with Italy the winners. Footage of crowds over the preceding week’s semi-finals showed crowds flooding the streets; social media feeds filled with screen-capped memes and related socio-political commentary.

min read

Is 2021 the start of the great content reset?

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Hanna Kahlert

8 Jul 2021

Media and Marketing

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers, bumped up by the 12% of additional entertainment time during the pandemic.

min read

Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success.

min read

The subscription market model has now taken over consumption, but will it reach a saturation point?

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Hanna Kahlert

25 Jun 2021

When the balance of Netflix’s value proposition swung from mail-delivered DVDs to the then-mind-blowing idea of a streaming service, the implications stretched far wider than for the movie and TV industry.

min read

The sensationalisation of news comes head-to-head with Euro 2020

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Hanna Kahlert

17 Jun 2021

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could have predicted the live coverage of an on-field cardiac arrest of a 29-year-old player.

min read

From network to Bulletin: Is this the future of Facebook?

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Hanna Kahlert

10 Jun 2021

Due to generational shifts, the passage of time, and pure competition from other entertainment alternatives, social media is changing . Younger users are flocking to fast-paced, original content-driven TikTok .

min read

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Hanna Kahlert

June 2021

Spotify

YouTube

SoundCloud

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless service-switching and overlapping subscription now clashes with high-value content moving between platforms in short time frames and across differing...

The content versus culture conundrum

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Hanna Kahlert

3 Jun 2021

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old struggle of artists throughout history.

min read

Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

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Hanna Kahlert

27 May 2021

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself, adding to its portfolio image-sharing app Instagram and end-to-end encrypted messaging servic...

min read

UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market.

min read

The reign of the superstar is over

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Hanna Kahlert

13 May 2021

Media and Marketing

Cultural trends

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing the amount of content released while simultaneously diluting the social context around big rel...

min read

Beyond Consumption: A New Era for Entertainment

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Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent with entertainment, and fuelled prolific releases of platforms, content, and subscription options.

min read

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

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Hanna Kahlert

4 May 2021

Media and Marketing

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some consumers sooner than others – painting a year-ahead picture of a global marketplace as different...

min read

Super League feels the cost of forgetting fans

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Hanna Kahlert

23 Apr 2021

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA Research Consumer Survey).

min read

The ‘new normal’ starts… when?

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Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but unevenly across markets and demographics, meaning that the future of entertainment is nigh but sti...

min read

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

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Hanna Kahlert

April 2021

Innovation

YouTube

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok, Discord and Clubhouse since the coronavirus-prompted lockdowns, alongside a migration to digital-first life, are early indicators of demand for –...

Beer Buddy
Beer Buddy | The case for social app simplicity

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Hanna Kahlert

April 2021

Read the case study …

Lockdown & Dragons: Fantasy proves the fandom effect

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Hanna Kahlert

8 Apr 2021

Media and Marketing

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on – making it more essential than ever to understand the trends behind shifting consumer behaviour...

min read

When women don’t make music: The sunset of Indian Folk

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Hanna Kahlert

29 Mar 2021

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives, the opportunities, and the methods that are working and can work to build a better industry of the...

min read

BE THE CHANGE - Women Making Music

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Hanna Kahlert and Srishti Das

March 2021

Creators

Independent artists

Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female artists to get recognition than male artists Linked to this is the fact tha...

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Showing 241 to 260 of 337 results.