Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
The ‘Women In Music 2022’ report is about more than just music
BE THE CHANGE – Women In Music 2022
Consumers as creators The artist / audience line is blurring
The Covid entertainment boom is over
Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition
Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Why entertainment could reach new levels of fragmentation in 2022
From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy
Profiling the social media footprint of niche entertainment audiences for Web 3
The metaverse hype will need to account for screen fatigue in an increasingly digital world
Why Instagram will introduce NFTs to the gig economy in a big way
“Creativity has no genre”: What it takes to make it in music
Social media has become the default news platform for digital natives (for better and / or worse)
Cultural trends of 2022 A year of inflection points
Time for a metaverse reality check
Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead
The music industry (still) has a culture problem
Climate crisis awareness is entwined with entertainment behaviour
