Hanna Kahlert
Hanna heads up MIDiA’s Social coverage, with a deep focus on cross-entertainment audience behaviour, the creator economy, and social platforms. Leveraging 6+ years working with a range of clients across digital entertainment developing insights and strategy, she can often be found on the international stage, with regular keynote appearances at conferences such as ESNS, Spot+, and Wallifornia.
Social media user snapshot Q1 2022
The Attention Recession How inflation and the pandemic are reshaping entertainment
Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified
The creator economy goes beyond UGC
YouTube Bridging consumption and creation
Women In Music 2022 Deutsch, Español, Français, Italiano, Nederlands, Português
The ‘Women In Music 2022’ report is about more than just music
BE THE CHANGE – Women In Music 2022
Consumers as creators The artist / audience line is blurring
The Covid entertainment boom is over
Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition
Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse
Why entertainment could reach new levels of fragmentation in 2022
From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy
Profiling the social media footprint of niche entertainment audiences for Web 3
The metaverse hype will need to account for screen fatigue in an increasingly digital world
Why Instagram will introduce NFTs to the gig economy in a big way
“Creativity has no genre”: What it takes to make it in music